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Mazda CX-9 Luggage Test | How much fits behind the third row?

We recently tested the luggage-carrying capability of one of the most spacious three-row crossovers, the Hyundai Palisade, and now it's time for one of the smallest. The Mazda CX-9 may look terrific and drive even better, but that zest comes at the expense of cargo capacity, as we're about to see. The big culprit is that rakish liftgate, which not only robs the CX-9 of luggage space, but third-row headroom as well. It's pretty dungeon-like back there despite competitive legroom, and there aren't any air vents or USB ports, either. But this is about cargo capacity, so let's see how much luggage will fit inside. According to the specs, the CX-9 has 38.2 cubic-feet with the third-row lowered. That's far less than the Palisade's 45.8 and Honda Pilot's 46.8. It's actually even less than the five-passenger Honda Passport (50.5).  The test car came with a $100 cargo mat, which is velcroed to the seats and folds OK with it, but the carpet also takes up some extra space ... and the CX-9 needs as much as it can get.  To raise the seats, lean inside and pull up/back on those two handles. There is 14.4 cubic-feet of space behind the raised third row. On paper, that is indeed one of the smaller amounts in the segment, but in practice, it seems even smaller.  You can free up space by removing the rigid floor panel. If you need to carry multiple pieces of luggage, it's almost a necessity.  OK, so I have two midsize roller suitcases, both of which would need to be checked. Then there's two larger carry-on roll-aboards and one smaller one. As a bonus, there's my wife's quasi-fancy weekend bag. It was a struggle to fit three of them aboard, and Tetrised together two formations. The first uses all three carry-on bags with the cargo floor removed. And no, the fancy bag won't fit atop the blue one because it'll run into the liftgate window. A smaller tote would definitely fit, however.  This is how I could fit one of the bigger check-in bags. The liftgate just barely closed. Again, you could fit a small tote atop the blue bag, plus some other items in the lower outboard regions.  OK, so how could you fit everything aboard? Lowering half of the 50/50-split third row is a must, obviously. Both big check-in bags then stack atop each other, and then stack the other four atop each other with the cargo floor in place.

2016 Mazda MX-5 Miata design walkaround

By now, you've likely read what we think of the 2016 Mazda MX-5 Miata's new looks both inside and out, and you've probably poured over the available photos and started to make up your own mind about the roadster's radically more aggressive new appearance. More than likely, however, you haven't heard much from Mazda itself about its new design, and we're here to remedy that. Join Autoblog as we go over the new Miata from tip to tail with Derek Jenkins, Mazda North America's director of design. Jenkins, a veteran of both Audi and Volkswagen design studios, has been with the Japanese automaker for nearly four years, and he's kept a close eye in the ND Miata program along with his team in Irvine, CA. Check out our video to see Jenkins explain his team's exterior and cabin handiwork and to learn a little more about why the new model graduates from the Miata's historically cute and friendly aesthetic to something altogether more assertive.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.