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Mazda previews 2016 Miata Global MX-5 Cup racer

At this point, we all know that the Mazda MX-5 Miata is a highly capable racing platform. Mazda even claims that the car is the most road-raced model in the world. Fittingly, then, the Japanese brand is making a huge announcement about the future of motorsport for its next-generation convertible. The MX-5 Cup is going worldwide in 2016 as the MX-5 Global Cup, and all of the racers are getting behind the wheel of the upcoming fourth-gen Miata, similar to the gorgeous redhead pictured above.
"It has long been our goal to see Mazda fans around the world competing in identical MX-5s, and the launch of the 2016 MX-5 Miata is the perfect time to make this goal a reality," said Masahiro Moro, Managing Executive Officer in charge of Global Sales, Marketing and Customer Service for Mazda in the company's announcement.
The racing version makes its grand debut at this year's SEMA show, although at the moment it's really more of a concept. Mazda confirms that the racer uses the 2.0-liter SkyActiv four-cylinder, but the other important parts like tires, suspension and safety equipment are not yet determined. The cars "will be sold ready to race from a single supplier," according to automaker's announcement for the series.

Mountain goats provide full service car wash at national park

A group of plucky mountain goats in a Canadian national park apparently found the hardscrabble life of a common animal too tedious and tried their hands, rather tongues, at car detailing. YouTube user Darkrider1287 uploaded this video of the goats in action last week. His companion were driving along Maligne Valley Road in Alberta's Jasper National Park when a handful of young mountain goats descended on their Mazda. As the bewildered couple stopped their car, the goats surrounded them and proceeded to lick the vehicle clean. Knowing a good video opportunity when he saw one, Darkrider pulled out his phone to film the endearing and hilarious scene. For thirty minutes, the mountain goats licked the car clean from stem to stern. Paying little to no mind to the humans within, the goats cleared the Mazda of its accumulation of dust, bugs, pollen, and other tasty road grime. "So thorough!" said Darkrider as he narrated his video. "That's some tasty dust!" As the goats cleaned the car, other tourists stopped to laugh and take pictures of the strange scene. Eventually, a handful of cars and as many as ten goats had the Mazda surrounded. "Within a few minutes, we were crowded by both sheep and also tourists taking pictures of our funny plight," Darkrider stated in a comment on the video. "We stayed for about 30 minutes before moving on due to a rainstorm." So what exactly is going on here? A similar event happened to a National Geographic reporter in the same park in 2012. A park ranger told the report that the mountain goats were addicted to the salt used in Alberta to keep the roads from freezing. Even in August, salt can still make its way on to a car in the form of road dust. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Daily Mail, YouTube, National Geographic Auto News Humor Weird Car News Mazda Driving goat

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.