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2019 Mazda3 First Drive Review | Defining the term 'fun to drive'

Fun to drive. The phrase gets blasted from seemingly every car commercial, magazine ad, and influencer account – overused that it has lost all meaning. So when Mazda, a small firm that actually does make cars that are fun to drive, talks about their most compelling trait it gets lost in the cacophony of ad spends. However, we're here to tell you that yes, while it's difficult to quantify, some cars are objectively more fun to drive than others, and the all-new 2019 Mazda3 is — and this is a very technical term — a freakin' blast. At Mazda's behest, we took a 2019 sedan up Angeles Crest Highway just outside of L.A. With plenty of yellow signs, tight sequences of banked curves and elevation changes, it's the platonic ideal of those serpentine mountain roads you see in car commercials. The instant the Mazda3 reaches the windy roads, it glides in like an otter diving into the sea. Lively and graceful, it dances along a ribbon of asphalt more naturally than any compact sedan we've driven since the advent of drive-by-wire. The steering is not only direct and true, but possesses an extraordinary ability to maintain trajectory. From the moment you turn in, you never need to make adjustments to the steering wheel until the front tires are straight again. The car goes exactly where you intend, always. That's not hyperbole, but an amazing feat of engineering. In nearly every other vehicle, even those that purport to be sports cars, unless you're incredibly familiar with the machine and know the road like the back of your hand, minor mid-corner corrections are an inevitability. With the 3, you get it right on the first try. Now imagine you're on strip of canyon pavement with lots of short switchbacks in varying radii coming up fast, one right after another. The 3 links them all together with pure ease, and soon you're developing a rhythm through the curves. While other cars charge, the Mazda flows. The car's poise is particularly evident as momentum shifts from one direction to another, what Mazda chassis engineer Dave Coleman termed "transience." In most cars passengers are tossed around the cabin like mannequins, but the 3 cuts out the turbulence, its body engineered to move in a smooth undulation. At the midpoint of the transition, there's even a moment of weightlessness before the car tucks into the next turn and the seat seems to scoop you up and carry you onward.

Driving classic Mazdas to experience the weird and wonderful rotary's triumph

AUGSBURG, Germany — Everything weird and wonderful about Mazda's relationship with the Wankel rotary engine is embodied in the delightful 110S Cosmo Sport of 1967. Just shy of 1,200 were built and, for most of its life, it remained a Japanese curio. Driving one is a rare privilege, and yet here I am, leading a convoy of owners through Bavaria away from a private museum holding the most extensive collection of Mazdas outside of Japan. Created by local franchise holder Walter Frey, what started out as a business relationship in the 1970s has blossomed into a lifetime love affair. Whether the residents of Augsburg are quite so enamoured is another question. As I leave the museum I pass a sign proclaiming my entry into an "umwelt zone" for low-emissions vehicles. The oil-tinged plume of smoke in my wake rather makes a mockery and underlines one reason there are no rotary engines in the current Mazda product range. Created by a German but perfected by the Japanese, it seems appropriate to celebrate the association with the Wankel engine here. Mazda may have gone on to sell nearly 2 million rotary-engined cars to the world — the U.S. included — but 50 years ago it brought two Cosmos to the Nurburgring and entered them into the grueling Marathon de la Route as a proof of concept. After 84 hours of continuous running and a fourth-place overall finish, Mazda had demonstrated to the world a rotary could stay the distance. I have a slightly less grueling schedule but look forward to following the instructions to rev the hell out of the Cosmo to clear the smoke out of its system. Those following me will certainly be hoping this does the trick. A thirst for oil as well as gasoline isn't the only rotary trait. The two chambers of its motor displace 491 cc apiece, equivalent to about 2.0 liters in a regular reciprocating design. In this second-series car, it delivers around 128 horsepower, which drives the rear wheels through the transmission's five gears. There doesn't seem to be a whole lot of progress in any of them, truth be told, the characteristic lack of torque making for more noise than meaningful acceleration. It's a small car and weighs just more than 2,000 pounds, with a power-to-weight ratio not far off that of an original NA Miata. But it's one for carrying speed, not building it. The wood-rimmed Nardi wheel is one piece of luxury in an otherwise functional, vinyl-trimmed cabin, and through it the Cosmo has a nice blend of stability and agility.

Mazda's EV resistance may mean CAFE trouble ahead

Is Skyactiv the limit for Mazda? The Japanese automaker has ridden its gas-powered engine technology platform to the upper end of fleetwide fuel economy among automakers in the US. But the company's lack of electrification, either hybrids of plug-in vehicles, combined with increasing sales of crossovers, may limit future fuel-efficiency gains, Automotive News reports. Mazda has no plans to add battery-electric variants across its product line, the publication says, citing comments from Mazda North America CEO Masahiro Moro. So far, the dependence on Skyactiv has worked well, as Mazda was the second automaker - after electric-vehicle maker Tesla Motors – to meet the US fuel-economy mandate of 34.1 miles per gallon for 2016. Additionally, Mazda plans to unveil the second-generation version of Skyactiv next year. Using a technology called "homogenous-charge compression ignition" (HCCI), Mazda's gas-powered engines will approximate the compression in diesel engines, boosting fuel economy accordingly. Because of that development, Mazda's Moro is "very confident" that the company will meet the US Corporate Average Fuel Economy (CAFE) mandate for 2021. With no plans for US plug-ins or hybrids (Mazda's only hybrid, a variant of the Mazda3, is sold in Japan), Moro is not so sure about meeting the 2025 CAFE mandate of 54.5 mpg (which equates to a "real world" fuel economy of about 40 mpg). Additionally, Mazda's "biggest regulatory headache" will be meeting California's mandate that 15 percent of the state's new-vehicle sales be zero-emissions within the next decade. In 2011, Mazda laid out its strategy of leaning on its Skyactiv technology instead of moving to drivetrain electrification as a way to boost fleetwide fuel economy, saying at the time that "you can't out-Toyota Toyota and you can't out-Honda Honda." The company also took a strong stance against even the idea of electrification in vehicles. According to the US Environmental Protection Agency (EPA), Mazda's model-year 2015 vehicles averaged 30.1 mpg, beating out Honda's 28.9 mpg, Subaru's 28.7 mpg, and Nissan's 28.3 mpg. Mazda's fleetwide fuel efficiency increased from 29.4 mpg for the 2014 model year, and from 28.1 for the 2013 model year, according to the EPA. Related Video: Featured Gallery Mazda3 SkyActiv-Hybrid View 21 Photos News Source: Automotive News-sub.req. Green Mazda Fuel Efficiency Green Automakers Electric Hybrid skyactiv mazda hybrid mazda electric car