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New Mazda3 looks just like Mazda Kai concept in spy photos

Just a couple of weeks before the official reveal, one of our spy photographers caught the next-generation Mazda3 out testing in minimal camouflage. The car was a hatchback model, testing alongside a VW Golf and Audi A3, and was only wrapped in thin vinyl. As a result, we can clearly see that the new compact Mazda hatchback looks just like the stunning Kai concept from last year's Tokyo Motor Show. The car features effectively the same nose and profile of the concept. The main grille is larger than the current model, and it leans forward aggressively. The windshield is very low and sleek. The rear portion of the car is dominated by the very thick C-pillar that leans far forward, augmenting the car's athletic stance. The window sill at the rear kicks up sharply, and the rear window doesn't wrap around or bulge out, giving the car a very tight, taut shape. It's not just the outside of the 3 we get to see. We get a good look at the interior. It also looks very much like the Kai's interior, with the focus being the driver. The gauges are flanked by air vents that blend into the shape of the instrument binnacle. The rest of the dashboard is left as uncluttered as possible. The climate controls and vents all reside in the same long horizontal plane. The infotainment screen, which appears to be touch-sensitive based on one spy photo, is canted toward the driver. Mazda's rotary controller does return, as seen in the center console. Also in the center console is the manual shift knob, which we expect, or at least hope, will continue to be available in the U.S. We'll have answers to all our questions about the Mazda3 at the end of this month when it makes its debut at the L.A. Auto Show. We'll also see the sedan version of the car. The powertrain is the biggest mystery at the moment. Mazda showed the Kai with the Skyactiv-X engine, Mazda's spark-controlled compression-ignition gasoline engine. We've driven a development car with the engine, and Mazda seemed to intend the new Mazda3 to use it, but we're not sure if the engine will be ready for the car's launch. If not the Skyactiv-X engine, or perhaps in addition to, Mazda will probably use versions of its current engines. It could carry-over the naturally aspirated 2.0-liter and 2.5-liter four-cylinders currently used. The latter may use the cylinder deactivation now used on the Mazda6 and CX-5. We would love to see the company finally offer the turbocharged 2.5-liter engine from the Mazda6, CX-9, and now CX-5.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

More 2019 Mazda MX-5 Miata 30th Anniversary editions are heading to America

The 2019 Mazda MX-5 Miata 30th Anniversary edition made its debut a few months back at this year's Chicago Auto Show. The special model was limited to just 3,000 units worldwide, with just 500 heading to the U.S. Miata enthusiasts were so excited by the car that the entire allotment sold out within four hours. To help satisfy demand for this limited edition model, Mazda is allocating another 143 cars for the American market, bringing the total number of cars heading to the U.S. to 643. Note, Mazda is still only building 3,000 cars total. The 30th Anniversary Miata is available as both a roadster and the retractable hardtop Miata RF. All of them will be painted Racing Orange and will be fitted with RAYS ZE40 17-inch forged alloy wheels, orange Brembo brake calipers and Recaro seats. The cars also come with a Bose audio system, Apple CarPlay and Android Auto. The cars still retain the 2019 Miata's updated 2.0-liter inline-four making 181 horsepower and 151 pound-feet of torque. Cars equipped with the manual transmission get a limited-slip differential, Bilstein shocks and a front shock tower brace. This special edition isn't cheap. The manual soft top starts at $35,915, and the manual RF starts at $38,515. Adding an automatic ups the price by $499 on the soft top and $400 on the RF. That's up from $27,080 for a base roadster and $32,945 for a base Miata RF.