on 2040-cars

Auto blog

2016 Mazda MX-5 Miata reveal livestream is here and now

Let's not understate the significance and difficulty of what's been accomplished here. In this ever-connected, constantly surveilled modern auto industry, Mazda has pulled a coup - it's kept a new vehicle under wraps. Yes, we've seen hacked up and camouflaged mules and maybe a form under a sheet, but Mazda is about to reveal its next-generation MX-5 Miata, and the car - let alone its specifications - hasn't been leaked anywhere yet. Not via clandestine camera phone snapshot, not by patent drawing, not by leaked ad copy, not even by diecast model. Believe us, we've looked.
And this isn't just some humdrum crossover or workaday compact, it's the Miata, the world's most popular roadster, apple of the enthusiast community's eye and seeming center of gravity for the Japanese automaker. For those who are genuinely excited about cars - about motoring - this is an impressive feat. If anything, Mazda's radio silence regarding the fourth-generation ND Miata has only served to heighten our anticipation for a model that probably won't reach showrooms for another year.
So, what's true and what's false among all the rumors? Will the already lightweight Miata really shed hundreds of pounds? What exactly will live under hood and drive those rear wheels?

Masamichi Kogai new Mazda president and CEO

There's some executive rearranging going on in the top suite at Mazda Motor Corporation in Japan, with current CEO Takashi Yamanouchi telling reporters there "I'd like to hand over the work to younger people" now that the company has returned to profitability. Yamanouchi became CEO on November 19, 2008 of an independent Mazda that had to fight for its future in the immediate aftermath of the global financial crisis. What followed was four years of losses before finally getting back to black last year.
Masamichi Kogai (pictured) will be appointed the new president and CEO on June 25, pending approval at the company's annual general shareholders' meeting. Kogai assisted Seita Kanai with the production-efficiency initiative that Mazda called Mono Tsukuri Innovation, which worked to give export-dependent Mazda the best chance at profitability in spite of a rising yen. Kogai, lately in charge of production and purchasing, has been with the company since 1977 and worked in areas from R&D to logistics.
Kanai, who headed the Mono Tsukuri effort and was among the leadership on Skyactiv, will be promoted from executive vice president to vice chairman. Akira Marumoto will become executive VP of Mazda and assistant to new president Kogai. Yamanouchi will remain Chairman of the Board. There's a short press release below to make it official.

2014 Mazda6: Winter's End Update

The Winter Without End is seemingly dead. Outside my office windows, my brown and yellow lawn is fully exposed to the increasingly powerful sunshine, the morning birdsong is louder than anything until the garbage trucks start rolling, and I'm seriously considering having the summer tires put back on my personal fleet. That last one is a little scary, as I'm a firm believer in the April Snow Jinx, but you get the idea.
The long-term Mazda6 has also long since left my driveway. Looking back on my notes from the time it was in my charge, however, I see all remarks are dominated by one highlighted section at the top: "worst winter drive of all time." I hardly need the reminder, to be honest. Here's what happened.
When the Mazda showed up at my door, we'd already fitted the thing with its new winter rubber: Bridgestone Blizzaks. Plunking down for dedicated snow tires was a near necessity this year - as it almost always is in Michigan. We didn't see much reprieve from snow-choked, iced over roads here in Ann Arbor, and the knobbier rubber proved invaluable in getting me out of my house time and again.