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Mazda concept probably previews the next Mazda3 at the Tokyo show
Tue, Oct 10 2017This year's Tokyo Motor Show is shaping up to be an interesting one, with a Nismo Leaf, Mitsubishi e-Evolution concept, and a pair of interesting Toyota concepts already lined up. Now Mazda is joining with its own big reveal of two concepts. One is a design concept that will give us an idea of where the company is heading, and another is all but guaranteed to be our first look at the new Mazda3. There are a few reasons we say that one of these concepts has to be the next Mazda3. One is the fact that Mazda says it's a concept planned for production. The company also describes it as "a compact hatchback that fuses next-generation technology and design," and it uses the new Skyactiv-X spark-controlled compression ignition engine and "Skyactiv-Vehicle Architecture." Plus, just looking at the teasers, the design is a clear evolution of the current Mazda3 hatchback. It looks as though the hood and roofline curve a bit more, and some of the sharp creases of the current car have been smoothed out. The other concept Mazda is bringing to the Tokyo Motor Show seems to be just that, a concept. Mazda says it's just a design concept meant to exhibit how other Mazdas will look. Apparently it's a continuation of the company's current "Kodo" design language. Based on the teaser image, the car appears to be a sedan and consists mainly of clean, elegant curves, with hardly a crease anywhere except the edge of the trunk. The elegant lines are reminiscent of the RX-Vision concept, just with a couple extra doors and a different color. Mazda will have a couple of other new vehicles on display in Tokyo as well. The company will show the Japan-only CX-8 three-row crossover and a special-edition Roadster (Miata) Red Top edition. We presume it's a Miata with a red soft top. Stay tuned for more details from the full reveal. Related Video:
Mazda taps Americas head as CEO to raise game in its biggest market
Fri, May 11 2018TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.
Mazda creates reproduction parts program for North American MX-5 Miata
Tue, Oct 29 2019In 2017 Mazda announced a restoration program for the MX-5 Miata in Japan. The good news was that owners of Miatas that looked like they'd been thoroughly enjoyed for decades could get their convertibles returned to as-new condition. The bad news is that the program was a trial for "quality verification," and only open to the Japanese market. At the time, Mazda Japan said it was "considering re-supply of parts that became discontinued" for the first-gen NA series produced from 1989 to 1997. In February this year, the carmaker's then-CEO revealed that "Our fans can be reassured that additional parts, identified by owners and specialty shops, will become available by June of this year." The time has come, Mazda North America announcing a reproduction parts program for first-gen Miatas with a catalog of more than 1,100 new and legacy components. The automaker says it spoke to Miata clubs and shops to determine which parts were needed most. Among this first salvo will be a fabric soft top using the same rear screen material from the NA series, roller mechanism for the side windows, brake calipers, and a set of aluminum Enkei wheels in the original design that are lighter and boast a better finish. Perhaps even better are the arcane OEM parts that can be desperately hard to source for era-appropriate restorations, like grommets, bolts, gas shocks and the "Roadster" badge that's an eBay go-to (called a "Mascot" on the parts list). Each piece has been redeveloped to take advantage of modern materials and build techniques while maintaining the look of the period-correct original. The parts list PDF runs to 42 pages. Anyone with a TLC-starved Miata in the garage, the love your jinba ittai droptop has been waiting for is here. Â





































































