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Mazda Skyactiv-X Review | The revolution begins with a squeeze-bang

The matte black Skyactiv-X prototype looks like a rough Mazda3, perhaps reconstructed after a bad wreck by an over-enthusiastic owner of a spot welder and lots of gaffers' tape. Ribbed ducts poke out of the dash sending two breaths of conditioned air to no one in particular. Even its revolutionary engine, the thing we're here to experience, is entombed in a massive, nondescript cover to mask its unseemly noises. It's a wild, strange way to meet a very unconventional vehicle that promises diesel-like fuel economy, a wide torque band, and an exotic method for burning less gas than ever before. It takes a few hours for Mazda's engineers to explain the fundamental principles of operation. For more detail, read our Skyactiv-X Spark Controlled Compression Ignition explainer, but here's a very brief overview. Skyactiv-X marries some traditional gasoline engine characteristics with a novel form of compression ignition called SPCCI. The key for Skyactiv-X is to use very high compression in the cylinder and an extremely lean fuel-air mixture. Squeezed right to the cusp of getting hot enough to blow up all on its own (which is very hard to predict), a squirt of extra gas and a spark interject to cross that compression-ignition threshold in a controlled and predictable manner. See the animation below: That takes a few essential components to get just right. One is a massive amount of computer processing power and some pressure sensors in the individual cylinders, because the ambient conditions change how and when these things happen. Skyactiv-X uses a clutched supercharger to pump in additional air when needed to nail the mixture precisely, and high-pressure injectors to get the low ratios of fuel to disperse properly in the chamber. And since it operates like a conventional gasoline engine sometimes, it uses valve timing to lower the very high compression ratio so it doesn't reach combustion ignition in that mode. In practice, the Skyactiv-X runs in compression ignition mode most of the time. In practical terms, that means it drives like a torquey gasoline Skyactiv engine. The torque curve is broad and flat — diesel-like in that respect. That also means it can get away with using a six-speed transmission and a lower final drive for better response. There's enough grunt and economy together that Mazda can let the engine spin faster — at 60 mph, it's running at roughly 1,000 more RPM than a similar gas engine, with greater efficiency.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2019 Mazda CX-9 gets Apple CarPlay, Android Auto, slightly higher price

Now that Mazda finally launched Apple CarPlay and Android Auto in the 2018 Mazda6, the company isn't wasting time proliferating the infotainment upgrade to the rest of the lineup. The next on the list is the 2019 Mazda CX-9 large family crossover SUV. It's standard on Touring, Grand Touring, and Signature trims. But if you choose to go with the most affordable Sport trim, it's an option. Up-to-date infotainment isn't the only upgrade to the new CX-9. Every version receives thicker floor mats and a thicker headliner meant to further reduce the amount of noise that enters the cabin. The transmission is also retuned, and Mazda says the new tuning is meant to provide a smoother, quieter driving experience. We'll be interested to see how effective it is the next time we have a CX-9 in the office. Each individual trim level also gets some new options and features. The base Sport trim has a Sport Package available that adds heated front seats, a power driver's seat, heated mirrors, lane-keep assist and departure warning, adaptive cruise control and automatic emergency braking. The package rings in at $1,290. The Touring trim gets the fewest new features with its only new addition, besides the infotainment, being a frameless rearview mirror. The Grand Touring trim receives the 7-inch screen in the instrument panel also found in the Mazda6, along with new power side mirrors and a 360-degree camera system. The top-level Signature trim gets new badges, rosewood interior trim, and accent lighting in the grille and around the shifter. With all these new features come new prices, which are naturally higher than last year's. The smallest price increase is between base Sport models. The new one is just $150 more than the old one. The largest increase comes with the Signature trim, which now costs $1,050 more than the 2018 model. You can see the entire price list and changes below. Trim 2019 2018 Sport (FWD) $33,275 $33,125 Touring (FWD) $36,325 $35,955 Grand Touring (FWD) $41,835 $41,465 Signature (AWD-only) $46,360 $45,310 AWD Option (Sport-Grand Touring) $1,800 $1,800 Related Video: