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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda sketches Koeru concept ahead of Frankfurt show

Mazda is giving us an early peek at the Koeru concept set to debut at the Frankfurt motor show. With a name derived from the Japanese word for "exceed" or "go beyond," the model is the latest evolution in the company's long-lived Kodo design language. Sketches tend to distort a vehicle's actual proportions, and the perspective on this one appears to be playing some visual tricks. Some things can't be hidden so easily, though. The Koeru appears to wear a more sharply angled version of Mazda's shield-shaped grille, and the headlights evolve the look of the CX-3 with an even narrower squint. The steeply raked rear hatch provides a coupe-like roofline, but we wonder if the angle is this pronounced in real life. Reports from last year suggest that a new CX-9 is on the way in 2016, and we could be getting a preview with the Koeru. Mazda is also purportedly developing a CX-7 successor. We should get a better idea if this show car represents either of those future CUVs when we can see it in the metal in Germany. MAZDA TO UNVEIL NEW CROSSOVER CONCEPT IN FRANKFURT Mazda Koeru features a distinctly powerful rendition of the KODO design theme Japanese carmaker aims to further raise benchmark in competitive SUV segment Hiroshima / Leverkusen, 7 August 2015. In a world premiere at the 66th 2015 Frankfurt International Motor Show (IAA), Mazda will reveal the Mazda Koeru, a new crossover SUV concept that makes a bold statement in an increasingly popular and competitive segment. Koeru, Japanese for "exceed" or "go beyond", is a fitting name for Mazda's latest venture into the growing crossover SUV market, where the company is again looking to surpass existing standards and raise the bar for performance, efficiency and overall value. With its formidable KODO – Soul of Motion design, the Koeru expresses the power and vitality of a predator along with a unique level of refined dignity. The full line-up of Mazda's latest SKYACTIV Technology, meanwhile, ensures outstanding dynamic performance, fuel economy and safety with no compromise to Mazda's patented driving fun. The carmaker will also display its new-generation model line-up in Frankfurt. Highlights include an all-new Mazda MX-5 complete with accessories as well as several SKYACTIV powertrains. Mazda's press conference takes place at 13:45 (hall 9.0, B16) on 15 September, the first of two press days. The IAA is open to the public from 17-27 September.

Mazda MX-5 Miata goes Head 2 Head with Subaru BRZ

It's a battle that's been in the making for some time now: the Subaru BRZ versus the Mazda MX-5 Miata. And now that the new Miata has arrived – and in Club spec to boot – that's exactly what Motor Trend has lined up for its latest episode of Head 2 Head. Now before you go screaming that one's a coupe and the other a convertible, take a few commonalities into account. Roofs aside, both feature a 2.0-liter four mounted up front, driving the rear wheels through a six-speed manual transmission. Both are made by Japanese automakers and cost around $25-30k, give or take. Both produce around the same amount of torque, and while the Subaru may be more powerful, the Mazda's considerably lighter. To create a more even contest, then, you'd have to line a BRZ up against a Scion FR-S, or the MX-5 against the upcoming Fiat version of the same. Of course, being that close on paper doesn't mean that it's a draw. One has to come out on top. And after taking both along country roads and the Streets of Willow racing circuit, our friends at MT have picked one over the other. You'll want to watch the 22-minute video above (or at least skip ahead to the end) to see which came out on top, but if you're as enthused by a purist driver's car as we are, you'll enjoy every minute of it. News Source: Motor Trend via YouTube Mazda Subaru Convertible Coupe Economy Cars Performance Videos motor trend mazda mx-5 head 2 head