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Toyota Yaris iA, Mazda CX-3 sales show crossover formula isn't an automatic win

While 2017 was another watershed year for crossovers, in one interesting case, a crossover had its lunch eaten by its sedan counterpart. In the past year, Toyota sold nearly 36,000 Yaris iAs, a sedan that is identical to the foreign-market Mazda2 in everything but Toyota's ugly front bumper. In the same time frame, Mazda sold just over 16,000 CX-3s, a subcompact crossover based on the Mazda2. Not only that, but the Yaris iA saw an increase of around 8,000 units over 2016, and the CX-3 sold about 2,000 fewer units than in 2016. View 29 Photos There are a few reasons this is surprising. First of course is that the crossover market is surface-of-the-sun hot right now, so much so that primarily crossover-building brand Subaru saw its best sales year ever last year. Even Mazda's other crossovers, the CX-5 and CX-9 saw better sales in 2017 than in 2016. But on paper, the CX-3 has a number of advantages compared to the Yaris iA. The CX-3 has a larger 2.0-liter four-cylinder that makes about 40 more horsepower than the 1.5-liter engine in the Toyota. Also, while the cargo area behind the rear seats in the CX-3 is about one cubic foot smaller than the iA, it has the added flexibility of being a hatchback, and thus having more capability when it comes to large, bulky items. And of course, the CX-3 is quite a shapely machine compared with the awkward, angry-looking iA. That's not to say the iA doesn't have any of its own advantages. It gets 3 more mpg in the city and 6 more on the highway than the CX-3. It also costs roughly $3,000 to $4,000 less than a CX-3 and can be found at more dealers than the Mazda. But it's still surprising that a car, especially a sedan, can outsell a mechanically very similar crossover. Apparently the formula of adding more ground clearance and plastic fenders isn't foolproof. Then again, maybe it's not such a big deal to Mazda, since the CX-3's total sales were just over a tenth that of the Mazda CX-5. Related Video:

2019 Mazda CX-5 Review and Buying Guide | The driver's choice

The 2019 Mazda CX-5 stands out in an ever-expanding field of similarly sized compact crossovers. There are several good options for shoppers looking to replace the traditional family sedan with something that sits up a little higher and offers some added utility via a reasonably sized open cargo area instead of a closed-off trunk. But if you really enjoy spending time behind the wheel, there isn’t a small crossover that can match the Mazda CX-5Â’s blend of excellent driving dynamics, practicality and affordability. For that reason, weÂ’d suggest that everyone shopping in this segment should take the CX-5 for a test drive. WhatÂ’s new for 2019? The CX-5 gets its first significant update since being completely redesigned for 2017. There are two new engine choices. A 2.5-liter turbocharged four-cylinder is the more powerful option the CX-5 has always needed, while the new 2.2-liter diesel engine is the answer for those who want better fuel economy. Every CX-5 benefits from a retuned suspension setup and MazdaÂ’s G-vectoring Control Plus system, which are intended to improve the 2019 CX-5Â’s handling. A revised infotainment system loses its touchscreen capability but now offers Apple CarPlay and Android Auto capability (it is not, however, the all-new and greatly improved system found in the Mazda3). Also new for 2019 is a top-spec Signature trim level that adds a layer of wood and chrome trim to the interior to go along with attractive brown leather upholstery and a 360-degree camera monitor. A set of 19-inch Dark Silver aluminum wheels and unique badging round out the noteworthy Signature upgrades. WhatÂ’s the CX-5's interior and technology like? The CX-5 boasts a handsome, upscale design with materials to match. The cabin conveys the more premium vibe that Mazda is increasingly shooting for – it also makes a more emotional connection than the typical cardboard box on wheels. Its top two trim levels, Grand Touring Reserve and Signature, boast seats that are heated all around and ventilated up front, covered in high-quality leather with contrast French stitching. There's stitching on the dash too, though it goes through rubbery stuff. The padded and stitched pleather on the doors and center console are a nicer touch, as is the subtle dark wood and alloy trim – especially the air vents that seem to jut out from within the dash.

2015 Mazda3 shows its shape

Mazda's new Kodo design language is set to quickly spread across the automaker's entire lineup, judging by these spy shots of the next-generation Mazda3 that show some very familiar styling cues. No matter, we're impressed with what Mazda has done on the CX-5 crossover and Mazda6 sedan in terms of design, and we're happy to see the C-segment hatchback ditching the smile-for-a-mile Nagare design.
It's unclear what sort of architecture is found below the new Mazda3 - our spy shooters suggest that the car could simply be using a heavily massaged version of the Ford C1 platform found under the current car. Our best guess is that it's actually a reworked version of the platform used in the CX-5 crossover, however, chocked full of weight-saving Skyactiv technologies. After all, the CX-5 plays in the compact CUV segment, and those vehicles are commonly based on C-segment platforms. And besides, there's probably some economic savings at work with the new chassis - both in terms of fuel efficiency and economies of scale. Still, no one is totally certain what lies under all that black-and-white paper at the moment.
The new Mazda3 is targeted to arrive for the 2015 model year, meaning we could see a final production car debut as early as this year. We expect the hatch you see here to debut along with a traditional four-door sedan, and unless we hear otherwise, we don't doubt that a Mazdaspeed version will be far behind.