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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Confirmed: Mazda Miata gets more power, higher redline, telescoping wheel

Our friend over at Road & Track, Bozi Tatarevic, has a keen nose for stuff just like today's Miata news, and he spotted an article by the Japanese car magazine Car Watch that details Mazda's upcoming updates. Car Watch actually got to drive the car, too. There's a lot to go through, but the highlight has to be confirmation of what we told you earlier this year about a significant power bump: The Miata will indeed get an increase of 26 horsepower, from 155 to 181. But the power's not the whole story. Mazda has increased the redline from 6,800 RPM to 7,500. It's not clear at this point where torque and power peaks are in the rev range, or how these changes affect low-speed drivability, but more revs are almost always a good thing and aren't likely to detract from the roadster's fundamental goodness. Car Watch reports that lighter pistons and connecting rods are fitted to help reduce rotational mass in the 2.0-liter inline-four. Some valvetrain changes were needed to support the higher redline, mainly stiffer valvesprings to prevent valve float. Mazda also changed the shape of the valves and optimized the intake ports to breathe better at higher RPM. The inner diameter of the exhaust ports were increased to flow better through a new muffler better tuned to the engine's new operating range. This confirms and gives a little more detail to what we reported earlier based on a leaked document from Mazda Canada. Car Watch also confirms that the revised Miata will get a low-inertia dual-mass flywheel, which should help absorb some vibration, noise and harshness from the higher-revving engine without losing too much of the directness that a single-mass flywheel provides. Mazda usually gets stuff like this right, so while we won't know until we get a chance to drive it whether the DMF feels "right," we're not too worried about it. There's also a telescopic steering wheel, a first in any Miata, which has a range of about 1.1 inches. That doesn't sound like much, but it should help folks with longer legs reach the wheel without having to crank the seat forward. Interestingly, Car Watch reports that the telescoping wheel was opposed by some in the company seeking to save every fraction of an ounce of weight, and to get it through, the company apparently had to change some of the material in the upper steering column from steel to aluminum to satisfy the weight-conscious. Little details like these are fantastic.

Should you buy a leftover 2015 or a brand new 2016 model?

One of the most common questions I get asked as a car dealer and auto auctioneer is, "When is the best time to buy a new car?" The answer is usually the time period between Labor Day and the middle of November. That's because this is when new car dealers and the manufacturers are trying to get rid of their current-model-year vehicles to make way for a small army of 2016 models. Rebates, incentives, cheap financing, and overstocks of unpopular models all help create the liquidity needed to turn the old inventory into a new set of wheels for the buying public – often at a very reduced price. But sometimes the "old" new car isn't a better pick than the "new" new car. It depends on a lot of factors, including the car in question and the differences from one model year to the next. I recently received an email from Jeff, who is interested in the Mazda CX-9 and asks whether he should buy a 2015 model or wait for the new version that will debut soon in LA. I'll use his as the example case. Length of Ownership The longer you own a vehicle, the less model year depreciation will be an issue. For example, the difference in value between a five-year-old Mazda 6 and a six-year-old version is about $1,500 according to the Manheim Market Report ($5,600 vs. $4,100). But if you look at the difference between 10-year-old and 9-year-old versions of that same vehicle, the price difference shrinks all the way down to $200. Because Jeff plans to own his new crossover for many years, the 2015 model wins in this category. View 19 Photos Rebates and Incentives The current CX-9 has a $4,000 cash incentive from Mazda. This is in part because Mazda still has quite a few left over. That $4,000 rebate for the current model is already coupled with even stronger discounts at the dealer level for those leftover 2015 models. TrueCar is showing that a loaded 2015 model can be had for $7,000 off the sticker at $28,600. You may even be able to beat that price by negotiating the deal yourself. Another thing to consider is that new models tend to be in high demand when they launch, which means that your purchase price will likely be substantially higher with the new model than it will with a leftover 2015. Again, financially speaking, this is a vote for the 2015 model. New Stuff It's also important to weigh what new features will come along with the updated model and how important they are to you.