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Junkyard Gem: 1991 Mercury Capri XR2

Just a year after the Mazda MX-5 Miata first went on sale in the United States, Ford's Mercury Division began selling a similarly-priced two-seat convertible here. This was the 1991-1994 Mercury Capri, and I've found an example of the hot-rod turbocharged version in a northeastern Colorado car graveyard. The Capri name has an illustrious history within the Ford Empire. First used on a Lincoln in 1952, it went on to serve as the name for a hardtop version of the early-1960s Ford Consul in the UK, then as the designation for a low-end trim level on the 1966-1967 Mercury Comet. Starting in the 1969 model year in Europe (1970 in North America), Ford began selling the best-known Capri of all: a sporty coupe based on the Cortina, sold through Mercury dealers in the United States but never badged as a Mercury here. Sales of that Capri halted here after 1978 (they continued through 1986 in Europe), but the Mercury Division then moved the name over to its version of the 1979-1986 Ford Mustang. After that, Ford Australia took the Capri name for a new Mazda 323-based sports car beginning in 1989. Then Dearborn decided that an Americanized version of the Australian Capri would be a success on this side of the Pacific, and left-hand-drive Capris began showing up in American Mercury showrooms in late 1990. Today's Junkyard Gem is one of those first-model-year cars, and it's the very rare turbocharged XR2 version. While this car was intended to be a competitor for the Miata, it's really that car's Mazda cousin. Both cars got their power from 1.6-liter versions of Mazda's versatile B engine, though the Capri had the same front-wheel-drive setup as its 323/Protege (and Escort/Tracer) platform siblings. At the same time, Ford was selling Kia-built Mazdas with Festiva (and, a bit later, Aspire) badging, alongside Mazda MX-6s with Probe badges. Just to make things interesting, American Mazda dealers were selling Ford Explorers as Mazda Navajos, while Rangers with Mazda badges followed starting in 1994. The 1990s were Mazda-riffic times at Ford! This car wasn't the first Australian-designed, Mazda-based Ford product sold in the United States. That honor belongs to the 1988-1989 Mercury Tracer, which was based on the same Mazda 323 platform as the Capri and built in Mexico. Later on, the Tracer remained a member of the 323 chassis family but was a nearly identical twin to its Ford Escort sibling.

Mazda Mexico debuts Mazda3 Turbo before official U.S. reveal

We should have been keeping an eye on our neighbors to the south, who did us the favor of showing off the turbocharged 2021 Mazda3 last week. The automaker teased the reveal for the U.S. market to happen on July 8. It's reasonable to expect slight changes between our two countries, but the Mexico introduction makes a good base to know what we're getting. The prime specs: 2.5-liter Skyactiv-G turbocharged four-cylinder with 227 horsepower and 310 pound-feet of torque. As suspected, this is the same engine found in the Mazda6, CX-5, and CX-9. As such, we expect those output figures are based on using 87 octane gasoline; in the other three Mazda offerings, 93 octane gas unlocks 250 hp and 320 lb-ft. So at worst, the Mazda3 turbo makes 41 hp and 124 lb-ft more than the naturally-aspirated engine in the current hatch and sedan. At best, the improvement runs to 64 hp and 124 lb-ft. Comparing the turbo Mazda3 to the segment-standard Volkswagen Golf GTI, the incoming 2021 German will make 241 hp and 273 lb-ft. Only a test drive will reveal how the battle of sportiness vs luxury turns out for the Mazda. The numbers make a case for the former, but there's enough of the latter to sway us into believing this will primarily be a quicker Mazda3, with nary a hardcore edge. The only transmission mentioned is a six-speed automatic with paddle shifters that sends power to both axles via mandatory all-wheel drive. In Mexico there are only two Mazda3 trims, which start at 329,990 pesos ($17,050 U.S.) and 429,900 pesos ($19,294 U.S.). The turbo will introduce two new trims there that start at 489,900 pesos ($21,987 U.S.) and 529,900 pesos ($23,782 U.S.), MSRP increases of about 29%. For the supplemental dosh, the Mazda3 turbo in Mexico comes with a leather interior, sunroof, 12-speaker Bose audio, Android Auto and Apple CarPlay, LED headlights, blind-spot monitoring and auto-tint side mirrors, reversing sensors, and black 18-inch aluminum wheels.  Other than those black wheels and some badging, though, there's nothing to differentiate the forced-induction model from the naturally aspirated one. When a Jalopnik source tipped that site to some 2021MY Mazdas based on dealer codes, there was a "MAZDA3 HB PP TURBO." That "PP" likely stands for Premium Package, which is the highest trim offered on our Mazda3 right now, already comes with 18-inch black wheels, and starts at $28,445 after destination.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.