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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2019 Mazda3 sedan and hatchback get IIHS Top Safety Pick awards

The 2019 Mazda3 is all-new, and now we have crash test ratings from the IIHS for both the sedan and hatchback. A Top Safety Pick (not the TSP+) award was given to both variants of the compact car. Since the IIHS only rates the Mazda3 headlights as "Acceptable" and not "Good," it doesn't get the "Top Safety Pick+" rating. All the major crash categories like small overlap front, side and moderate overlap front are rated as Good. The IIHS also makes crash avoidance part of its battery of tests now to evaluate forward collision and pedestrian detection systems. Both versions of the Mazda3 offer these systems, but the IIHS points out that Mazda's "Smart Brake Support" is only standard on the hatchback. This makes the hatchback standard with a "superior-rated" crash prevention system, and only optional on the sedan. Both cars equipped with the system were able to avoid collisions at 12 mph and 25 mph in the IIHS tests. Even though the Mazda3 does come standard with LED headlight projectors, the IIHS still didn't think they were good enough for a Good rating. There is one video of the Mazda3 going through the side crash test if you'd like to watch the new sedan get hit. You can read our thoughts on the new Mazda3 here. We certainly like driving the redesigned Mazda, and it's good to know the car will perform well in a crash, too.

2019 Mazda CX-9 gets Apple CarPlay, Android Auto, slightly higher price

Now that Mazda finally launched Apple CarPlay and Android Auto in the 2018 Mazda6, the company isn't wasting time proliferating the infotainment upgrade to the rest of the lineup. The next on the list is the 2019 Mazda CX-9 large family crossover SUV. It's standard on Touring, Grand Touring, and Signature trims. But if you choose to go with the most affordable Sport trim, it's an option. Up-to-date infotainment isn't the only upgrade to the new CX-9. Every version receives thicker floor mats and a thicker headliner meant to further reduce the amount of noise that enters the cabin. The transmission is also retuned, and Mazda says the new tuning is meant to provide a smoother, quieter driving experience. We'll be interested to see how effective it is the next time we have a CX-9 in the office. Each individual trim level also gets some new options and features. The base Sport trim has a Sport Package available that adds heated front seats, a power driver's seat, heated mirrors, lane-keep assist and departure warning, adaptive cruise control and automatic emergency braking. The package rings in at $1,290. The Touring trim gets the fewest new features with its only new addition, besides the infotainment, being a frameless rearview mirror. The Grand Touring trim receives the 7-inch screen in the instrument panel also found in the Mazda6, along with new power side mirrors and a 360-degree camera system. The top-level Signature trim gets new badges, rosewood interior trim, and accent lighting in the grille and around the shifter. With all these new features come new prices, which are naturally higher than last year's. The smallest price increase is between base Sport models. The new one is just $150 more than the old one. The largest increase comes with the Signature trim, which now costs $1,050 more than the 2018 model. You can see the entire price list and changes below. Trim 2019 2018 Sport (FWD) $33,275 $33,125 Touring (FWD) $36,325 $35,955 Grand Touring (FWD) $41,835 $41,465 Signature (AWD-only) $46,360 $45,310 AWD Option (Sport-Grand Touring) $1,800 $1,800 Related Video: