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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Mazda CX-3 crossover coming to LA

The Mazda booth at this year's Los Angeles Auto Show will showcase some new crossovers. In addition to the refreshed CX-5 that we're expecting, the Japanese automaker has announced plans to unveil its new CX-3 compact crossover.
According to Mazda, the brand's entry into the compact CUV market will feature "the full range of SKYACTIV technology and KODO - Soul of Motion design." We take that to mean lightweight chassis and body architectures along with fuel-sipping gasoline and, perhaps, diesel engines.
The CX-3 will have to take on a slew of upcoming competitors, including the Honda HR-V, Chevrolet Trax and Jeep Renegade, and reports indicate it will share a platform with the Mazda2, which is just starting production in Mexico. We don't yet know if it will be front-wheel drive only or if all-wheel drive will be optional. The CUV is also likely to share the Mazda2's engine, which isn't yet revealed for the North American market. Japan gets the 2 with either a 1.3-liter gasoline engine or a 1.5-liter diesel.

Sell your own: 2004 Mazda RX-8

Looking to sell your car? We make it both easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Combine "sports car" with "user-friendly" and, in most forums, you have yourself an oxymoron. Sports cars are – by definition – sporty, but rarely do they qualify as easy to use. One that did and, regrettably, has faded from the scene is Mazda's RX-8. Initially launched in 2003, and out of production within roughly a decade, the RX-8 was perhaps the rotary-powered answer to a question few – at the time – were asking. Happily, Mazda produced it anyway. With its front mid-engined platform, freestyle doors and +2 seating, the RX-8 came as close to offering day-in, day-out utility as anything this side of an extended-cab pickup. And its nod to practicality did little, if anything, to diminish the essential goodness of the menu. Mazda's design team provided a high-revving rotary, nimble handling and almost telepathic steering, combining them into a frenzy-filled dollop of locomotion. The result was no more than mildly fast and furious, but in properly motivated hands the RX-8 delivered a high level of entertainment for a relatively modest outlay. This for-sale example, a 2004 RX-8 with automatic transmission, requires just $6,000 and – not incidentally – the ability to buy into its premise. The automatic will be perceived by many to be a negative, but might also suggest a more gentle ownership history. And without benefit of a clutch and shifter, the new owner can concentrate on the driving, with the Mazda's absurdly direct steering and slot-car cornering. The asking price is on the high side (book average is about $5K), but know that similar cars might bring upwards of $8,000. And at 91,000 miles it's been used, but perhaps not used up. Related Video: Mazda Used Car Buying Buying Guide Ownership Coupe Performance