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2014 Mazda3 officially rated at 30/41 mpg, priced from $16,945*

It's hard not to be smitten with the 2014 Mazda3; after all, just look at it. But beyond its slick lines, we found the new compact hatch to be a pretty remarkable steer, offering up good levels of comfort and refinement, not to mention functionality and engagement. Now, there's more reason to like the 2014 Mazda3, as we've just learned that the car will officially be rated at 30 miles per gallon city and 41 mpg highway.
That 30/41 rating is for the Mazda3 sedan fitted with the 2.0-liter Skyactiv-G inline four-cylinder engine and a six-speed automatic transmission. Opting for the manual transmission retains the 41-mpg highway number, but drops the city digits to 29. Hatchback models with the 2.0-liter engine achieve 29/40 mpg with the manual 'box and 30/40 with the automatic.
Mazda also offers a larger 2.5-liter inline-four in the 3, and while a six-speed automatic will be the only transmission available with this engine at launch, the automaker has confirmed that a manual is coming shortly. With the 6AT and 2.5, the Mazda3 sedan is rated at 28/39 mpg, or 29/40 with the company's i-Eloop regenerative braking system. Hatchback models shrink those numbers to 28/37 and 29/39 mpg, with and without i-Eloop, respectively.

Mazda working on lithium-ion batteries to replace lead-acid starter batteries

In the quest for ever better fuel economy, car companies are looking for every single advantage possible, no matter how small. This is evident in everything from active grille shutters to the 48-volt mild-hybrid electric assist systems like that in the new Ram 1500. For Mazda, the latest target for potential efficiency gains is the lowly 12-volt starter battery. The company announced that it is partnering with two other companies, ELIIY Power and Ube Industries, to develop a lithium-ion starter battery that would be used on mainstream models in place of conventional lead-acid units. Mazda plans to have them ready for use by 2021. The advantage here would be that 12-volt lithium-ion batteries would be much smaller and lighter than the lead-acid ones they replace. And lighter cars don't need as much fuel to move around. Plus, as an added benefit, making cars lighter also often makes them faster and better handling. This is why companies such as Lotus and Porsche have offered optional lithium-ion 12-volt batteries for some lightweight sports cars. A potential downside to the use of these batteries is increased cost. Lead-acid batteries from your local parts store will run you between $100 to $150. AGM batteries could be between $200 and $300. As for lithium-ion batteries, Lotus introduced the option on the Evora 400 in 2016, and the option cost $1,690. Odds are that a company such as Mazda won't be absorbing all those costs, meaning that the cost of these future Mazdas could increase with a change from lead-acid to lithium ion. Related Video:

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.