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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2017 Tokyo Motor Show | Mega Gallery

The 2017 Tokyo Motor Show has been a big and busy one. It's also had machinery ranging from beautiful to bizarre. But there's been something for everyone. Companies such as Honda and Subaru brought performance oriented vehicles, Toyota showcased a wide array of funky and practical concepts, and Yamaha even broke away from motorcycles to do another car concept. You can check all of these vehicles out, and more in the galleries below. 2018 Honda Gold Wing: View 5 Photos Honda Neo Sports Cafe Concept: View 5 Photos Honda Riding Assist-e Concept: View 7 Photos Honda Sports EV Concept: View 5 Photos Honda Super Cub: View 3 Photos Isuzu FD-SI and Elf EV: View 9 Photos Lexus LS+ Concept: View 18 Photos Mazda Kai Concept: View 18 Photos Mazda Vision Coupe Concept: View 15 Photos Mitsubishi e-Evolution Concept: View 8 Photos Nissan IMx Concept: View 29 Photos Nissan Leaf Nismo Concept: View 8 Photos Subaru Viziv Performance Concept: View 12 Photos Toyota Century and Crown: View 7 Photos Toyota Concept-i Series: View 16 Photos Toyota GR HV SPORTS Concept: View 6 Photos Toyota Tj Cruiser: View 12 Photos Yamaha Concepts (Cross Hub, MOTOROiD, MWC-4, Motobot): View 5 Photos Related Video: Tokyo Motor Show Honda Isuzu Lexus Mazda Mitsubishi Nissan Subaru Toyota

Preorders open for the Mazda MX-5 Miata RF Launch Edition

After unveiling the gorgeous 2017 Mazda MX-5 Miata RF Launch Edition at the 2016 New York International Auto Show, the Japanese automaker announced plans to give loyal customers first dibs on one of the 1,000 models. Preorders are open at 12 PM EST on Monday, September 26th at the Mazda MX-5 RF Launch Edition website. Customers who were sent an invitation with a personalized code will have a limited time to put a $500 refundable deposit down on a limited model. Customers also have the opportunity to select the dealership where they would like to complete the transaction. Pricing for the MX-5 RF has also been announced with the sports car starting at $34,685, including destination and handling. That's roughly $9,000 more than a base MX-5 Miata. Deliveries of the sports car will begin in February 2017. While the MX-5 RF is a looker, $9,000 is a lot of change for the Launch Edition, which only adds a black roof and special badges over the regular MX-5 RF models. All 1,000 Launch Editions will be finished in Machine Gray with a black roof panel and Auburn Nappa leather on the inside. Buyers who opt for the Launch Edition will also get a numbered 42mm Tourneau watch, and can choose between an automatic and a manual transmission. The MX-5 RF Launch Edition should sell out quickly, as the 2015 Mazda MX-5 25th Anniversary Edition sold out in roughly 10 minutes when it went on sale in 2014. Didn't get an invite to preorder the Launch Edition? Worry not, as Mazda will open the special model to the general public on October 3, if there are any left. Related Video: Featured Gallery 2017 Mazda MX-5 RF: New York 2016 View 13 Photos News Source: MazdaImage Credit: Live photos copyright 2016 Drew Phillips / AOL New York Auto Show Mazda Convertible Lightweight Vehicles Special and Limited Editions Performance pricing mazda mx-5 rf