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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Translogic 182: CXC Motion Pro II Racing Simulator

Translogic gets some seat time in the CXC Motion Pro II to test if the high fidelity racing simulator can impact our host's real-life track times. Host Jonathon Buckley hits the track at Auto Club Speedway of California in a 2015 BMW M4 to put down a baseline lap time before his virtual training session in the Motion Pro II. After learning the lines of the track in a simulated setting, Jonathon returns to the track to put his skills to the test. "We designed it, originally, as a professional training tool for race car drivers," says CXC Simulation's founder and president Chris Considine. "Make it authentic. Make it real." The Motion Pro II boasts "thousands of cars and track models," ranging from street cars, to rally and off-road vehicles. Will this hyper realistic racing simulator help Jonathon improve his lap time? Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. BMW Mazda Technology Coupe Racing Vehicles Translogic Videos Original Video

2019 Mazda CX-9 Review and Buying Guide | Fun for the whole family

The 2019 Mazda CX-9 crossover is the biggest vehicle in the Japanese automaker's lineup, and the only one to offer a third row of seating. It has only one powertrain option, but offers a wide variety of other content across various trim levels. Many folks are drawn to Mazdas for their elegant design, affordability and driving dynamics that are sharper than most, and the CX-9 has all of that to a certain degree even if it's the biggest, most family-oriented one. Still, the CX-9 may be big for a Mazda, but it's one of the smallest in its segment in terms of third-row space and cargo capacity, so it may not be for every family. What's new with the Mazda CX-9 for 2019? Though largely unchanged from when this generation debuted for the 2016 model year, the Mazda CX-9 gets a few small changes for 2019, the biggest of which is the addition of Apple CarPlay and Android Auto compatibility, which is optional on its lowest Sport trim and standard on the Touring, Grand Touring, and Signature. The transmission has been retuned for a smoother, quieter driving experience. Thicker floor mats and headliner further help to make the car quieter. Each trim gets a little something new, too. Sport now offers an optional Sport Package, costing $1,290, with heated front seats, a power driver's seat, heated mirrors, lane-keep assist, adaptive cruise control and automatic emergency braking. Moving up to the Touring trim, the only other change is a frameless rear-view mirror. The Grand Touring trim gets a new 7-inch info screen in the instrument panel, along with new power-folding side mirrors and a 360-degree camera system. The top-level Signature trim gets new badges, rosewood interior trim, and accent lighting in the grille and around the shifter. Along with the new features, the CX-9 increases in price. The Sport trim costs a mere $150 more, the Touring and Grand Touring trims go up by $370, While the Signature jumps $1,050 compared to the 2018 model. What are the CX-9's interior and in-car technology like? The interior varies by trim level, but with Mazda making moves to grab customers from some of the luxury brands on its "path to premium," the higher grades do look and feel like a high-quality, comfortable place to spend time. It's a spacious interior with room enough for a third row. There are some rally nice materials in use, depending on the trim level, including Nappa leather and something called Santos Rosewood.