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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2015 Mazda3 finally pairs 6-speed manual with larger engine

With all of the hype and anticipation surrounding the 2016 Mazda MX-5 Miata, the Japanese brand was able to sneak another driver-oriented model into its lineup. The company's spec page for the 2015 Mazda3 hatchback and sedan have been updated to list the Skyactiv-G 2.5-liter four-cylinder as finally being available with a six-speed manual transmission, in addition to the previous six-speed automatic. The automaker had promised the row-your-own gearbox with the bigger engine back when it first announced the new Mazda3, but it waited a model year to actually put the combo on sale.
According to Mazda's specs, the manual gearbox trims 40 pounds off of a hatchback or 54 pounds off of a sedan in s Touring and s Grand Touring trims. However, shedding that weight doesn't necessarily boost fuel economy. The six-speed hatch is rated at 26 miles per gallon city and 35 mpg highway, compared to 27/37 for the automatic. The manual sedan is rated at 25/37 city/highway mpg, versus 28/39 with the auto. Buyers can save a little money by opting for the manual, though. Regardless of body style, it's about $1,050 cheaper than the automatic.
Autoblog reached out to Mazda and learned that the 2.5L 6MT models started hitting dealers in August. The 2.5 wasn't initially available with the stick because, "We had to prioritize engineering resources and the 2.5L 6MT was not a high priority combination. Globally, smaller engines are preferred in terms of sales," a Mazda spokesperson explained via email. The automaker also notes that Austrailia will probably be the only other market outside of North America to get the six-speed gearbox with the larger engine.

Mazda returning to top-tier racing with diesel-powered prototype in USCC

Mazda has unveiled its latest challenger in the top flight of endurance racing, a diesel-powered prototype that will campaign the inaugural, 2014 Tudor United SportsCar Championship. The new Skyactiv-D-powered car will make its race debut at January's Rolex 24 at Daytona.
"This is the most significant step Mazda has taken towards returning to the global racing stage since our overall victory at Le Mans in 1991," said the director of Mazda Motorsports, John Doonan. That historic racecar, the rotary-powered 787B, has grown to become one of Mazda's many, well-known racers.
More recently, the Japanese brand has been making waves in the Grand-Am series, campaigning RX-8s and, most recently, running diesel-powered Mazda6 sedans in the GX-class. Mazda will campaign two factory-backed prototypes at Daytona. Driver lineups will be announced closer to race day.