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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2015 Mazda3 interior spied for the first time

In terms of exterior appearance, not much has changed from the last time we spotted the next-generation Mazda3 out testing. Oh, sure - we can see plenty of details that clearly show the new Kodo design influence (that front end reminds us a whole lot of the sleek new Mazda6), but these latest round of spy shots don't really show us anything we haven't seen before. Oh, wait, yes they do - the interior.
Feast your eyes on the Mazda3's insides, showing a vastly reworked interior that also takes cues from the automaker's most recently refreshed products. We can see that there's a simple, clean center stack with a slim row of heating and cooling functions, and up top there's a large, presumably touchscreen display, with redundant controls found just aft of the shifter.
We expect that the 2015 Mazda3 will debut at the Frankfurt Motor Show this September, packing both petrol and diesel engines. A sedan variant is also in the works, and should debut shortly after the hatchback.

Mazda's Skyactiv-X power and efficiency ratings released in Europe

Mazda's long-awaited Skyactiv-X engine is finally headed for production, though not yet for the United States. The Japanese automaker says "various European countries" will get access to the unique engine in the Mazda3 starting this fall. Still, the announcement is relevant to the rest of us because we now have official power levels and fuel efficiency numbers that we can use to compare the Skyactiv-X with other engines offered in the compact Mazda. First, the power. According to Mazda, the 2.0-liter Skyactiv-X makes 178 horsepower and 165 pound-feet of torque. By way of comparison, the 2.5-liter Skyactiv-G engine currently used in the Mazda3 here in the States makes 186 hp and 186 lb-ft of torque. Sure, it's a little less powerful, but note that the displacements don't match and remember that the real reason the Skyactiv-X exists is to reduce fuel consumption. And that brings us to the Skyactiv-X's combined rating of around 53.5 miles per gallon (converted from liters per 100 kilometers). That's around 8 mpg better than the 2.0-liter engine that comes standard in Europe. Before we go any further, it's important to note that these numbers represent official figures for the European NEDC combined cycle, which means they are not directly comparable to the ratings we'll get from the United States EPA. Our official ratings will almost certainly be lower. With that disclaimer out of the way, the 2.5-liter Mazda3 scores a combined 30 mpg here in the States. The obvious unanswered question is when the Skyactiv-X might actually come to America. And the unfortunate answer is that we don't know. Mazda has yet to make an official decision on timing for the U.S market's launch of the engine, but as soon as we know, so will you.