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2016 Mazda CX-3 First Drive

If there's any doubt in your mind about the importance of B-segment crossovers, consider this: our review of the 2016 Mazda CX-3 arrives on your screen less than 24 hours after our first test of the 2016 Honda HR-V. Both of these vehicles are hugely important entries for their respective automakers. And while they take a similar shape and will compete head to head, the truth is, they're very different products. The HR-V is a knockout because of its excellent packaging and added versatility over Honda's own Fit and Civic. It's a wholly competent product, and we imagine it'll be one of, if not the best-selling vehicle in the class. In terms of being desirable for customers, it checks all the necessary boxes: frugal, functional, efficient, and affordable. Mazda takes a similar approach, but focuses instead on its key strength of offering cars that are great to drive, and look damn good. What's more, the CX-3 won't have to share showroom space as the HR-V does with the Fit – the all-new Mazda2 isn't slated for the US right now. Instead, the new CUV will serve as an entry point into the brand. Because of this, Mazda is betting big on the CX-3. That all starts with a product that's appealing to the eye. Design director Derek Jenkins says Mazda "didn't want to do the funky route" with its compact CUV – a nudge to the Nissan Juke and Fiat 500X, right there. Instead, the CX-3 uses the Kodo design language that Mazda has perfected since its production debut on the CX-5 in 2012. Across the board, the company's products look incredible, and the CX-3 is right at home amongst Mazda's latest beauties. Notice the long hood with a flowing character line that runs over the front fender and down the body side, chiseled off at the end with tight rear proportions and a small overhang. Huge arches draw focus to the premium 18-inch wheels found on our Grand Touring CX-3, but swallow up the 16-inch rollers used on lesser models. The glass area is kept to a minimum, but visibility from inside is still quite good. Details like the LED accents in the head- and taillamps look premium and aggressive. From all angles, this is an attractive crossover. It's a bold, dynamic entry in a class filled with cutesy, oddball, and bland designs. Underneath the CX-3 is the Skyactiv chassis found in the new Mazda2. At 168.3 inches long, 69.6 inches wide, and 60.7 inches tall, the CX-3 is smaller than the Mazda3 in every dimension except height.

Mazda leads Consumer Reports' latest Brand Report Card Rankings

The latest automaker brand report cards from Consumer Reports are in, and there are quite a few changes for 2021. At the very top of the charts sits Mazda, up three spots over last year, followed by BMW and Subaru to round out the top three. It's interesting to note that mainstream brands (non-luxury in CR-speak) don't seem to be at a disadvantage in CR's rankings, with five of the top 10 spots. In addition to Mazda in first and Subaru in third, Honda, Toyota, Chrysler, and Buick were the other high-ranking non-luxury marques. The ratings are derived from "a combination of predicted reliability, and owner satisfaction based on member surveys, and CR’s hands-on analysis" and also includes safety features and crash test scores.  At the very bottom of the list sit Mitsubishi, Land Rover and Alfa Romeo. "Our brand rankings don't just look at how models perform on our test track, but the broad picture of vehicle quality," said Jake Fisher, Senior Director of Automotive Testing at Consumer Reports. "Fortunately, consumers will find they have many options that are safe, enjoyable, and reasonably priced." The biggest jumps in the brand report card rankings come from Chrysler, Buick and Honda, which each moved up five spots compared to last year's rankings. The news wasn't nearly as good for Lincoln, which fell an alarming 15 spots this year, Genesis, which fell 13 spots, or Kia, which fell 10 spots. Related Video:

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.