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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

2016 Mazda MX-5 Miata first in-car observations

We've had few days to digest the all-new 2016 Mazda MX-5 Miata since the roadster was first revealed on Wednesday evening when we offered you our first impressions. Since that time, we've gone back and looked at the car a number of times in person here in California, and we've even seen it briefly run under its own power (okay, it was more of a saunter). What we didn't get the chance to do at the reveal, however, was sit inside the car. We've since been able to remedy that, and while we haven't been allowed to drive the new roadster, we do have some initial in-car impressions to share with you.
First, the location and feel of the major controls is quite excellent. The three-spoke steering wheel is an MX-5 specific item - it's not shared with any other Mazda. That's vital, because others would likely be too big in diameter or have the wrong rim thickness. The wheel's redundant controls seem to be well laid out and the airbag boss is very small. The column tilts, but unfortunately and somewhat inexplicably, it still doesn't telescope.
Pedals are well-spaced, and the six-speed manual has the same short throws and positive engagement that we've come to know and love.

Mazda's rotary-engine range extender could serve as an emergency generator

GENEVA — Mazda has some pretty exciting powertrain technology in the works, particularly its Skyactiv-X spark-controlled compression-ignition engine, but also the upcoming range-extended electric vehicle with a rotary engine. It offers the possibility of electric transportation with a distinctly Mazda way of getting electricity from gas when charging isn't an option. But we learned that Mazda has some other ideas for the rotary range-extender beyond transportation, and even beyond gasoline. In talking with Ichiro Hirose, Maza's managing executive officer for powertrain and vehicle development, product planning and cost innovation, we learned that the company is exploring the powertrain's potential as an emergency generator. Naturally if an engine is suitable for creating electricity in a car, it would be suitable to provide electricity to buildings or tools. Besides a rotary engine used as a standalone generator, Hirose said the company is investigating the potential for complete cars to be used as emergency generators, since they're already mobile. Gasoline wouldn't have to be the only potential fuel, either. Hirose said Mazda is looking at possibly running the engine on liquified petroleum gas, or LPG. We asked if hydrogen was also being considered, since Mazda has a history of hydrogen-powered rotary prototypes, even some that could run on hydrogen or gasoline, but Hirose said that's not being looked at right now. Related Video: