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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Mazda returns to rotary with RX-Vision Concept, crowd goes wild

Rotary! Forget everything for a second. Ignore the sleek styling, formed-by-wind sheetmetal, outrageously rear-drive proportions, and general ridiculousness of the sideview mirrors. And please be so kind as to ignore the poorly lit photos here – Mazda has a thing for drama. Concentrate instead on one fantastic phrase from the concept car press release: "next-generation Skyactiv-R rotary engine." The crowd here in Tokyo was downright frothing to get a look at the new concept car – hoping to catch a glimpse of the first evolutionary stage for a RX-9 sports car. The critical factor in that effort is of course the rotary engine. Mazda says that, while production of the powerplant is "on hold," the company has "never stopped research and development towards the rotary engine." The fact that the company has named the new engine gives us great hope that it exists in reality, and will be available for sale at some future date. The devil is in the details though, and there are precious few available at the Mazda stand. Other than a brief history lesson about Mazda's racing heritage, and fuzzy-vision talk about the future, we only have expectations to feed on. Oh, there's also a tiny press release, below. Related Video: HIROSHIMA, Japan—Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show*1 today. The rotary engine is a symbol of the company's "never-stop-challenging" spirit. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967. As the only automaker to mass-produce the rotary engine, Mazda continued efforts to improve power output, fuel economy and durability, and in 1991 took overall victory at 24 Hours of Le Mans with a rotary engine-powered race car. Over the years, the rotary engine has come to symbolize Mazda's creativity and tireless endeavor in the face of difficult challenges. While mass production is currently on hold, Mazda has never stopped research and development efforts towards the rotary engine.

2019 Mazda CX-5 turbo model seemingly confirmed, doesn't come cheap

We reported last month on some leaked documents that announced the 2019 Mazda CX-5 would get the turbocharged 2.5-liter four-cylinder as an option, and it's looking even more official now that additional documents have appeared on Reddit. The new information comes from a "Product Information Bulletin" that not only confirms the engine's availability but reveals pricing, trims and feature sets for the new model year. As it turns out, the turbo CX-5 won't be cheap. The base price for a CX-5 with that engine will be $35,865 with destination. That's about $5,500 more than the cheapest turbocharged Mazda6. There are a couple of reasons for this. The turbo engine will only be available on two new high-end trims for the CX-5, Grand Touring Reserve and Signature. Both of those trims bring a variety of high-end features and options with them. It can also only be paired with all-wheel drive. The Mazda6 turbo engine is available on the slightly lower Grand Touring trim and is only paired to a front-drive drivetrain. Conspicuously absent from the 2019 documentation though is the elusive Skyactiv-D diesel engine. This is strange, since the engine has been rated by the EPA, so it's presumably ready for introduction to the U.S. market. We'll be curious to learn that engine's fate. We could see the turbo gas engine threatening the diesel's U.S. introduction, since it delivers the same amount of torque as the diesel with more horsepower. Plus the diesel didn't get amazing EPA numbers. But that's just speculation on our part, and it's entirely possible the diesel will still come here. The rest of the CX-5 lineup sees some welcome upgrades, too. The infotainment on CX-5s starting with the second-lowest Touring model will get standard Apple CarPlay and Android Auto compatibility. All models also will receive G-Vectoring Plus. The feature, along with the turbo engine option, was announced for the Japanese CX-5 recently. What this system adds is a little bit of braking force to the outside wheel as the driver winds the wheel back to a straight position when exiting a corner or completing a lane-change. The idea is that it helps make the car more stable when straightening out after a turn. Also, although the turbo CX-5 models will be rather pricey, the other CX-5 models won't change much in price. The base Sport trim starts at $200 more than the 2018, the Touring model increases just $100, and the Grand Touring goes up by $400.