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Mazda expands heritage parts program to include the iconic RX-7

Mazda has added two more cars to its heritage parts program. Joining the first-generation MX-5 Miata will be the second- and third-generation Mazda RX-7. It's something fans of Mazda's rotary sports car have demanded for years, and now Mazda is making good with its loyal fans. According to Japanese Nostalgic Car, the program was kicked off today in Japan with a list of 91 parts, 30 for the second-gen "FC3S" chassis and 61 for the third-gen "FD3S". The list is in Japanese and includes basic bits like bolts and washers, as well as vacuum hoses, seals, and bushings. Such rubber parts are typically the first to deteriorate with age and can be difficult to find in the aftermarket. There's even a throttle position sensor for the FD3S. Mazda says more parts will be added as time goes on. The MX-5 has a catalog of 1,100 parts, so there's room for the RX-7 program to grow. There's no word on whether the program will be expanded to full restoration, as Mazda does with the MX-5 or like the program Nissan announced last week for the Skyline GT-R. Mazda also offers the Miata parts in the United States, but it's unknown whether the remanufactured RX-7 parts will cross the Pacific. However, Japanese Nostalgic Car notes that there are 24,000 RX-7s registered in Japan. Sales of the premium sports car were a fraction of that of the Miata, so it would make financial sense to send some parts our way. The Mazda RX-7 was a flagship of the Mazda brand for decades before its discontinuation in 1995 (2002 in Japan). Though known for its commitment to lightness and stellar handling, it's centerpiece technology was Mazda's rotary engine, making it a unique entry in the sports car world. It also has a rich motorsports provenance, having won over 100 IMSA races. The FC3S was sold in the United States from 1986-92 and a favorite of early tuners and drift racers, which means many were destroyed, making good examples quite rare now. The 1993-95 FD3S, famed for its sequential turbo and stunning design, has been appreciating as a collectible classic in recent years. Looks like they might be a bit easier to restore now.

Mazda's first-quarter profit slumps on weak sales in U.S. and China

TOKYO — Mazda reported a 79% drop in quarterly operating profit, falling significantly short of estimates, as it continues to struggle with declining U.S. and Chinese sales, while a strengthening yen also cut into its bottom line. Operating profit at JapanÂ’s No.5 automaker was 7.0 billion yen ($64 million) in the first quarter ended June, versus around 33 billion yen a year ago and less than half of an average forecast for 18.5 billion yen from analysts polled by Refinitiv. Mazda, however, reiterated its forecast for a 33% rise in operating profit to 110 billion yen in the year ending March. ThursdayÂ’s profit announcement marks MazdaÂ’s poorest first-quarter operating performance since the June 2012 quarter. The automaker has been struggling with falling demand for its cars over the past year or so, while it is also recovering from flood-related damage to its factories in Japan that led to a quarterly loss in the July quarter of 2018. The Nikkei business daily on Wednesday had reported that operating profit at the company would fall around 70% for the quarter due to lower sales in the United States. Mazda posted global sales of 353,000 units for the quarter, down 12% from a year ago. Its sales in the United States, its biggest market, fell 15% to 68,000 units, while in China, Mazda sold 54,000 vehicles, down 21% on the year. A trade war between the top two economies and slowing growth in China, the worldÂ’s biggest auto market, have prompted a broad-based sales downturn in the global auto sector. Automakers are grappling with easing demand for cars just as they must invest heavily in new technologies including electric cars, autonomous driving technologies and ride-sharing services to survive a major industry shift away from car ownership. Many of MazdaÂ’s rivals at home and abroad have been reporting disappointing quarterly results, with Nissan and Ford also announcing job cuts and possible plant closures earlier this month. The United States is a key source of revenue for Mazda, but it imports all its vehicles sold there, exposing it to a threatened hike in U.S. tariffs on imported cars from Japan. To limit its vulnerability to possible tariffs and currency fluctuations, Mazda is investing in a new plant in the U.S. state of Alabama, a joint project with Toyota.

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.