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Mazda Hazumi Concept shows up ahead of Geneva

Last week, Mazda officially teased its Geneva-bound Hazumi concept, showing little more than an aggressive headlamp design. But now, thanks to the magic of the Internet, another rendering of the Hazumi has appeared on the web, and, well, it's totes adorbs.
In Mazda's original release from last week, we were told that the name "Hazumi" means "spring up" or "bound" in Japanese, and is "particularly well-suited to a small car that appears to be bursting with energy." And now that we're getting a nearly full glimpse of the thing, we absolutely have to agree. The company's Kodo design language offers aggressive style in a cute little shape, and the usual raft of concept car-spec treatments (no mirrors, huge wheels, etc.) make it look even more comical and delightful.
Indeed, the Hazumi is understood to preview the next Mazda2 subcompact, and if this concept car points the way forward for Mazda's tiniest hatch, consider us totally geeked. Mazda is also set to debut its new 1.5-liter Skyactiv-D diesel engine at the Geneva Motor Show next week, and while the company hasn't confirmed if that powerplant will make its way into the next Mazda2, it sure makes sense, at least overseas. Stay tuned.

Mazda boss says no to new-generation Mazda3 hot hatch

Mazda offered a hot, turbocharged version of the Mazda3 model during the car's first two generations, badging it either the MPS or the Mazdaspeed 3 depending on the market. The third generation car didn't get a hot-hatch variant, and now Mazda is saying there won't be one for the freshly revealed fourth-gen car, either. Mazda's new global boss, Akira Marumoto, told Australian motor journalists at the Los Angeles show that there won't be an MPS in the cards. As Drive quotes Marumoto: "Mazda is a small player, and if [you are asking whether] that segment has a high particular priority for Mazda, my answer would be no. Therefore we not planning for MPS in the future." Marumoto stated that Mazda would rather establish itself as a genuine premium carmaker comparable to its European rivals, stressing that this would be achievable through quality, comfort and refinement improvements in the existing lineup rather than expanding into other segments. As well as nixing the Mazda3 MPS, Marumoto also said that despite repeated queries, the function of the 2015 Tokyo Motor Show car RX Vision was to preview the evolution of the Kodo design language and not to herald the arrival of a new rotary sportscar. So, it's time to cue the Mazda Kills Rotary Sports Car Again headlines. Marumoto also told journalists that there won't be an EV sports car or a completely driverless car from Mazda either: He said he prefers the smell of gasoline to full electric power, and that Mazda will never build a car without a steering wheel. For Mazda, autonomous capabilities would serve to bring the car to a safe halt in the case of an incapacitated driver, instead of doing the driving. However — and there is a strong "however" — Mazda did tell us that the turbocharged 2.5-liter engine does fit into the new 3. Mazda representatives said that the header on the naturally aspirated version is big enough as it is, making it easy to shoehorn in the 250-horsepower turbo version without issue. They also said that the company is closely monitoring buyer demand, which originally led to the turbo being available on the Mazda6 and CX-5, along with justifying the introduction of all-wheel-drive in the new Mazda3. So: if there is a case for it, the turbo might come — just don't call it a Mazdaspeed 3, or view it as an overt hot hatch. But the shoe fits.

Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.