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Mazda and Clemson collaborate on Deep Orange 3 concept

There are school projects, and then there's the Mazda Deep Orange 3 Concept Car, a one-off built by Clemson University automotive engineering students and designed by Frederick Naaman from the Art Center College of Design in Pasadena. Clemson students unveiled the chassis at the 2012 SEMA show in Las Vegas, although this is the first showing of the car fully clothed.
Sporting a unique hybrid powertrain that can automatically switch between front-, rear-, and all-wheel drive. A gas-powered engine handles the fronts, while the rears are powered by an electric motor and a battery pack. The Deep Orange 3 also has an unusual three-plus-three layout, making it a much cooler version of your parent's old Vista Cruiser. The exterior sheetmetal clearly follows Mazda's established design language, and looks like it could easily pass for a five-door version of the Shinari Concept. It really is a great looking vehicle.
The Deep Orange 3 was part of Clemson's graduate-level auto engineering program, and is a regular partnership between the east coast school and the Pasadena-based design college's students. Clemson, Art Center and Mazda will be showing the Deep Orange 3 at the Center for Automotive Research Management Briefing Seminars in Traverse City, MI, from August 5 to August 8. Click through for a press release from Clemson University.

Mazda to relocate its US offices into Irvine's tallest building

Mazda is the latest foreign automaker to be moving its North American headquarters. Only this time, it's not moving further south. Instead, the Japanese automaker is simply relocating to another facility in Irvine, CA. In a little over a year from now, Mazda North American Operations will move to 200 Spectrum Center Drive (pictured in the rendering at right), taking up five of the 21 floors in Orange County's tallest building for a total of over 100,000 square feet of office space. It'll also take up half the lobby with vehicles on display and the exclusive naming rights on the top of the building. The facility, designed by Pei Cobb Freed & Partners, boasts full glass walls from floor to ten-foot ceiling for uninterrupted 360-degree views. Mazda has been in its current US headquarters at 7755 Irvine Center Drive (pictured above) since 1987. The five-story building was specifically constructed for the purpose and was the tallest in Irvine at the time. Prior to that it was based in Compton from 1970. The move to the new facility is scheduled to take place in February, 2017. Mazda's announcement marks only the most recent of foreign automakers to relocate their North American headquarters. Toyota is moving to Texas, Subaru to Camden, Lotus to Ann Arbor, Daimler to Farmington Hills, and Mercedes-Benz to Atlanta (where Porsche recently relocated, as well). Cadillac also recently moved from GM's Renaissance Center in downtown Detroit to its new headquarters in New York. Hyundai and Kia also quarter their North American operations in Irvine, as does Aston Martin. Meanwhile Honda and Toyota (for the time being) are based less than an hour away in Torrance, and Mitsubishi halfway in between in Cypress. Though they no longer sell passenger cars in North America, Isuzu and Suzuki still operate their US bases in SoCal as well, in Anaheim and Brea, respectively – all municipalities located just south of Los Angeles. Nissan and Subaru also base their US operations outside of California, with head offices in Tennessee and New Jersey, respectively. Related Video: Mazda Set To Relocate North American Headquarters in 2017 - With 50 years of roots in Southern Calif., Irvine will remain 'home' for Mazda - IRVINE, Calif., Jan. 11, 2016 /PRNewswire/ -- Mazda North American Operations (MNAO) has spent the last three years bringing all-new, upscale vehicles to the U.S. and earning outstanding critical acclaim in the process.

Crossovers help Mazda post its best January sales in 24 years

Mazda's 2017 ended on a bit of a flat note. It wrapped up the year with 2.8 percent fewer U.S. sales than 2016, and 8 of the 12 months lower month-over-month. But 2018 is off to a much brighter start with the company having its best January sales month since 1994, with just under 25,000 cars sold. Besides that headline statistic, the higher sales also mean this January exceeded 2017's sales by 15 percent or about 3,300 cars and put it ahead of January in that healthy 2016 year. Compared with this past December, though, sales are down about 2,000 cars. The gains are entirely due to the success of Mazda's crossover SUVs. The CX-5 was the best of the best with a month-over-month gain of over 66 percent. In actual numbers it sold about 13,500 copies compared with about 8,000 last January. The big three-row CX-9 had a big jump going from 1,600 units sold last January to about 2,300 for a gain of almost 47 percent. Even the little CX-3 saw a small gain between the two Januarys, going from about 1,200 to 1,350 sales. View 14 Photos Mazda's January would've been even better if its conventional cars hadn't dropped so much. Both Mazda Miata and Mazda6 sales dropped by just over half. The Mazda dropped from 3,300 sales to just under 1,600, and the Miata dropped from a little over 900 to a little over 400. Mazda3 held on a little better with just a 12 percent drop from last January going from about 6,600 to 5,800 sales. The lopsidedness of these sales isn't all that surprising. Crossovers have been a boon to loads of manufacturers. For example, Mitsubishi had an 2017 full of sales improvements, with the company finally breaking 100,000 units for the first time in years, and it was all because of improving crossover sales. January's sales also continue an unfortunate downward trend for Mazda's cars, with both the Mazda6 and Mazda3 having month-over-month declines every single month since February. It will be interesting to see if the new turbocharged engine option on the Mazda6 will improve sales of the sedan later this year. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.