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Mazda Hazumi concept presages next Mazda2

Looks like Mazda's big Geneva Motor Show debut is actually something quite small. Teased here, the Hazumi concept "points the way to the future" for the brand's subcompact offering, the Mazda2. Details are slim as of this writing, but from what we can see in the image above, the Hazumi will use the same Kodo design language found on the Mazda3, Mazda6 and CX-5. We're big fans of this styling direction, so we fully expect the concept to be quite an attractive little number.
Hazumi means "bound" or "spring up" in Japanese, with Mazda saying this nomenclature is "particularly well-suited to a small car that appears to be bursting with energy." In other words, say goodbye to the friendly faced Mazda2 we've enjoyed since it launched in the United States in 2010. Instead, prepare for something decidedly more assertive, hopefully improving upon the already-great driving dynamics of the current subcompact. If we're honest, we can't wait.
Mazda will also use the Geneva show to debut its new small-displacement, 1.5-liter Skyactiv-D diesel engine. The automaker hasn't confirmed that this new fuel-efficient powerplant will be part of the Hazumi concept package, but considering the two are debuting alongside each other, it would seem to make sense. As for whether or not this engine could come stateside when the next Mazda2 launches, we're not holding our breath for that, especially considering the company's current woes with US-spec diesel engines.

2018 Mazda Miata adds a cherry on top

For 2018, Mazda is adding a number of new options that should get the attention of prospective Miata buyers, and one of them is shown above. Starting with the new model year, Mazda will offer both the usual black soft top, but also a "Dark Cherry" red top. It looks quite sharp with the silvery-blue color above, and it should be an excellent complement to the Grand Touring model's newest interior option. On the Grand Touring trim, customers can choose the reddish-brown Nappa leather interior that was first applied to the Miata RF Launch Edition. The interior package adds $300 to the top-trim Miata's price tag. There are a few other upgrades sprinkled throughout the Miata lineup. The base-level Sport models will finally get infotainment with a 7-inch screen instead of the little stereo controls mounted to the dash. The midrange Club model now gets heated cloth seats that are upgraded to heated leather units with the Brembo/BBS package, which for $3,770 adds Brembo brakes, BBS wheels, a body kit and the aforementioned seats. Another $700 nets the same package but with Recaro seats that also feature seat heaters. Along with the new features come slight price increases across the board. The base 2018 Sport trim now starts at $26,185, an increase of $395. The Club increases in price by $370 to $30,045, and the Grand Touring has the smallest change of $145 to $31,085. The first 2018 soft-top Miatas will arrive at dealerships this month, and should be available everywhere in January. Related Video: Image Credit: Mazda Mazda Convertible Performance mazda mx5

Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.