2008 Mazda 6 I Hatchback on 2040-cars

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5 stars in Euro NCAP crash tests for 5 new cars available in U.S.

Seven new cars have received a full five-star rating in the latest Euro NCAP crash tests. Of these, five are available in the United States: the Audi E-Tron, Lexus UX, Toyota Corolla, RAV4 and Mazda3. The Renault Clio and the Volkswagen T-Cross also took part, also receiving five stars. The Mazda3 hatchback was the fourth car in Euro NCAP history to reach an adult occupant protection score of 98%, after the Volvo V40 and XC60 and the Alfa Romeo Giulia. No NHTSA ratings for the Mazda3 or the Audi are yet available, but the Lexus and the Toyotas have all received five-star NHTSA safety ratings as well. Those three were tested as hybrid variants by Euro NCAP. Audi's first fully electric vehicle, the E-Tron, scored 91% in Euro NCAP's adult occupant rating, with unavailable knee airbags bringing down the score. The Mazda and the Toyotas offer them for the driver only, and the Lexus has the passenger's knees covered as well. The Lexus UX managed a 96% adult occupant score, close to the Mazda, and it provided better pedestrian safety (82%) than the Audi (71%), despite neither, or none, of the test vehicles having an active hood to catch pedestrians. As for the Toyotas, the Corolla, tested in both sedan and hatchback guises, scored 95% for adult occupant safety, with the RAV4 a couple notches down at 93%. Still, the five-star rating means all these vehicles are a very safe choice in their respective classes. Michiel van Ratingen, secretary general of Euro NCAP, states how important it is that even family hatchbacks perform well and have the latest safety tech available. "It is encouraging to see that all manufacturers did well, regardless of type of powertrain or class of vehicle tested," said van Ratingen. "New cars on the market continue to offer more advanced technology as standard, systems that were not even considered an option a few years ago." More crash test videos are available on Euro NCAP's YouTube channel. Audi Lexus Mazda Toyota Car Buying Safety audi etron lexus ux

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2020 Mazda3 hatchback starts at $24,620, a $100 increase

Car and Driver got the scoop on some 2020 Mazda3 pricing, and anyone waiting for the new model year had better bring more money. The Mazda3 sedan goes up by $500 to $21,500. After the $920 destination charge, that's a total of $22,420. On the sedan, however, the extra dosh pays for extra equipment. Every sedan trim gets Mazda's i-Activsense driver assistance tech, meaning adaptive cruise control, automatic emergency braking, blind-spot monitoring, lane-keep assist, and lane-departure warning. The i-Activsense suite had been an option the sedan's entry-level trims. The Mazda3 sedan in Select guise, one step above the entry-level model, increases $100 to $23,620. Starting price for the front-wheel drive 2020-model-year hatchback comes in at $24,620 after destination. C/D says that's a $1,020 bump, but we believe that figure is an error. Based on the fact that Mazda's U.S. pricing rounds off to the nearest hundred and destination is $920, it seems more likely the $24,620 price includes destination. In that case, the 2020 Mazda3 hatch only goes up by $100. The five-door models don't get any more equipment, but Mazda say's there's a new finish for the wheels on the top-tier Premium trim. All other trims hold steady. The 2.5-liter four-cylinder with a square 186 horsepower and 186 pound-feet of torque remains the sole engine option, a six-speed automatic is the standard transmission on all trims, the hatchback in Premium form offering a six-speed manual option. Buyers of the entry-level sedan are stuck with front-wheel drive, while every other trim offers all-wheel drive for $1,400. The sedans should hit dealerships this month, and the hatchbacks will roll in come September.