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Lexus, Mazda win KBB 5-Year Cost To Own Awards

We focus a lot on what new cars are like to drive, but it's difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it's impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period.
At the tippy top of the list are Mazda and Lexus, with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It's interesting to note, though, that not a single Mazda won its segment in this year's awards.
General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV. The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand (Corolla, Prius C and Tacoma) and Lexus (LS and RX).

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda hands over first factory-restored Miata

In August 2017, Mazda announced that it will be offering factory quality restoration work for the original, NA body Mazda MX-5 Miata introduced in 1989. The program also included parts support, as Mazda wants to underline how much the original Miata still means to it. The program was launched with exemplary work carried out on a Miata owned by Mazda, but the first customer car has now been finished. The first car was picked from 600 applications sent to Mazda. Out of all these cars needing factory certified work, the 1992 British Racing Green V-Special owned by retired tomato farmer Keiji Nishimoto was chosen to be the first. The Eunos-badged limited-edition car was bought new by Nishimoto, and he told Mazda the car had been instrumental in creating some wonderful road-trip memories. The V-Special edition came in a British roadster-style color combination: "Neo" green over tan leather, complete with a retro-style Nardi wood wheel. The car also has a front strut bar and a limited-slip differential. Nishimoto had already been planning to get his car restored, but getting it done by Mazda during the summer was even better. The car was finished in August, and it was officially handed over to its owner in September. To have owned and enjoyed a car for a quarter-century and getting a chance to experience it in as-new condition again must be a fantastic experience. Nishimoto says the car is now good for another 25 years of driving. For the time being, the TUV Rheinland certified restoration program is only available for Japanese customers. But since a large percentage of first-generation Miatas are still on the road, and a large percentage of those will need bodywork done in all the usual places, we would happily see Mazda reach out to European and American customers as well. Related Video: