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2019 Mazda3 AWD First Drive Review | Unconventionally incredible

Here's some quick consumer advice: If you were considering buying one of those "premium" AWD compact sedans like the Audi A3 Quattro or the Mercedes CLA250 4Matic, don't you dare, because the 2019 Mazda3 AWD is a far better car than either. And you can have one for under $25,000. Not only does the little Mazda have an interior far nicer than any of its actual competitors, it also drives better than almost all of them, and it's prettier than any car at this segment has a right to be. (I'm talking about the sedan here, not the Mazda3 Hunchback Hatchback.) In short, if you need all-wheel drive but hate the idea of a wasteful, copycat SUV, or if you want a compact sedan and don't want your friends to think you're in a rental car, buy a new Mazda3. Got it? Good. That was easy. But for those of you who want to know how the Mazda3 AWD became so special, I need to give you some background information. Specifically, I need to tell you about my friend John, because we all have a friend like John, and Mazda is like John. John is a genius. Like, a certified, bona-fide human supercomputer. He understands more about most subjects than experts on those subjects. And he walks straight into a wall three times a day. Mazda and John have a lot in common. You might look at some of the things they do and think they're not paying attention. But if you take the time to dig deeper, you learn that there's amazing stuff going on beneath the surface. For example, you might wonder why the Mazda3 has two fuel gauges, one analog and the other a digital facsimile of that analog gauge, four inches apart. Or you may scratch your head that Mazda finally installed Apple CarPlay and Android Auto functionality, only to get rid of the touchscreen those systems are designed to use. You might wonder why a powertrain designed from stem to stern in the name of efficiency — we're talking cylinder-deactivation on a four-cylinder! — can't match the fuel economy of most of its more traditionally engineered competitors. And then you walk towards this car and momentarily forget all of this. The Mazda3 sedan oozes sex appeal. Open the door, get in, and you'll plunk yourself into a seat that's positioned like it's in a sports car: your hips are low, the steering wheel is squarely in front of you, and your legs aren't bunched against a firewall that's a foot too close.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Watch a high-speed chase from a motorcycle-mounted officer's point of view

Riding a motorcycle through high traffic can be a stressful experience. And we don't even want to imagine what it's like to have to actually pursue someone on a motorcycle. Fortunately, we don't have to. Officer Troy Gurley of the Florence, Alabama police force recently attempted to stop a vehicle for traffic violations. The driver, 24-year-old Justin Sanders, figured he could use his Mazda3 to outrun the bike cop. Turns out, not so much.
Gurley pursued Sanders for nearly five minutes as the Mazda driver ran stop signs, swerved through traffic and raced through residential neighborhoods, but the perpetrator couldn't shake the tenacious and experienced rider. Other units soon joined the pursuit, and Sanders thought it best to leave the protection of his car to attempt to flee on foot. From there, it didn't take officers long to apprehend him. You can watch the video below for yourself.