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Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Mazda CX-30 Luggage Test | How much cargo space?

The Mazda CX-30 is pretty much a lifted Mazda3 hatchback. Same platform, awfully similar dimensions, and the interior's a spitting image (if not identical). Ditto cargo capacity. On paper, the two have virtually the same amount of space behind their raised back seats, with the CX-30 at 20.2 cubic-feet and the 3 with just a teensy less at 20.1.  Now, before I go any further, let's see how much that 20.1 cubic-feet relates to in the Mazda3. I wasn't yet doing this test format back then, hence the video.  For reference, both tests used my standard luggage selection of two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). The bag of baseballs shown in the video is slightly smaller than my new small-bag go-to, my wife's fancy blue overnight bag (21L x 12W x 12D). So, the mark to beat is therefore all the bags minus the smallest roller.  Here is what 20.2 cubic feet looks like in the CX-30. To move beyond the Mazda3 comparison, that figure is in keeping with the CX-30's niche placement between subcompact (the teens) and compact SUVs (upper 20s to upper 30s). The Mazda CX-5 has 30.9 cubic-feet.  Now, typically, I start off by seeing how much I can fit inside with the cargo cover in place. Sadly, this particular CX-30's cargo cover is missing. We'll just have to hope it doesn't rob the CX-30 of as much space as the CX-5's does.  First off, it's immediately noticed that the CX-30's cargo area is not as long as the 3 hatchback's. The largest bag just barely squeezed inside, whereas there was some room to spare in the 3. Now, let's keep loading.  Whattya know? All of the roller bags fit inside. That includes the smallest one, which didn't fit in the 3, fitting atop the stack with perhaps 30% of it over the back seat line. Now, I could've done the same Tetris stack in the 3, but I'm virtually certain the hatch wouldn't have closed. Advantage, then, to the CX-30 and its extra height.  And surprise, the fancy bag also fits. Technically. It robs rear visibility, is pretty far above the seat line and it just barely fits under the back light. If it was filled, I have my doubts about its inclusion. Nevertheless, with or without it, there's still a bit more space on the right side for that bag of baseballs.  Now let's discuss the power liftgate.