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Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

Mazda's Skyactiv-X power and efficiency ratings released in Europe

Mazda's long-awaited Skyactiv-X engine is finally headed for production, though not yet for the United States. The Japanese automaker says "various European countries" will get access to the unique engine in the Mazda3 starting this fall. Still, the announcement is relevant to the rest of us because we now have official power levels and fuel efficiency numbers that we can use to compare the Skyactiv-X with other engines offered in the compact Mazda. First, the power. According to Mazda, the 2.0-liter Skyactiv-X makes 178 horsepower and 165 pound-feet of torque. By way of comparison, the 2.5-liter Skyactiv-G engine currently used in the Mazda3 here in the States makes 186 hp and 186 lb-ft of torque. Sure, it's a little less powerful, but note that the displacements don't match and remember that the real reason the Skyactiv-X exists is to reduce fuel consumption. And that brings us to the Skyactiv-X's combined rating of around 53.5 miles per gallon (converted from liters per 100 kilometers). That's around 8 mpg better than the 2.0-liter engine that comes standard in Europe. Before we go any further, it's important to note that these numbers represent official figures for the European NEDC combined cycle, which means they are not directly comparable to the ratings we'll get from the United States EPA. Our official ratings will almost certainly be lower. With that disclaimer out of the way, the 2.5-liter Mazda3 scores a combined 30 mpg here in the States. The obvious unanswered question is when the Skyactiv-X might actually come to America. And the unfortunate answer is that we don't know. Mazda has yet to make an official decision on timing for the U.S market's launch of the engine, but as soon as we know, so will you.

Mazda's game plan: Compression ignition, superchargers, EVs — and still fun to drive

Today, Mazda announced its new Sustainable Zoom-Zoom 2030 initiative. Dumb marketingspeak name aside, this is Mazda's general plan to make its cars more efficient while still keeping Mazda's fun-to-drive character. The most notable part of this announcement is Mazda's new Skyactiv-X engines and the addition of EVs and electrified powertrains starting in 2019. As we reported back in January, this new supercharged Skyactiv-X engine family will be the first to use high-compression ignition, or HCCI, rather than traditional spark plugs. Each year, fuel economy and CO2 emissions standards grow ever tighter. Each and every automaker around is looking for ways to improve both factors. Initially, most have chosen to downsize engines and add turbochargers. That's why Mazda's new Skyactiv-X engines are going to be so special. They essentially work like a diesel engine, using extremely high compression to ignite the fuel rather than the flame from a spark plug. Adding a supercharger rather than a turbo retains a smooth and immediate engine response. Look for a 10 to 30 percent increase in torque and a sizable boost in fuel economy. Mazda's engine already have some of the highest compression ratios around, but these new engines will push well into diesel territory. The biggest issue so far with gasoline compression ignition is controlling when the gasoline ignites. Mazda claims to have solved this issue, seamlessly moving from spark to compression ignition. This new plan comes 10 years after the first Sustainable Zoom-Zoom initiative was announced. With Sustainable Zoom-Zoom 2030, Mazda wants to focus on the Earth, society, and people. Together with the new engines, Mazda hopes to create a sustainable future that still involves engaging and fun-to-drive automobiles. First, Mazda wants to consider emissions over the entire life of a car. That means reducing emissions generated while building the car or fueling and charging a car in addition to those released while it's on the road. The goal is to reduce emissions to 50 percent of 2010 levels by 2030, and a 90 percent reduction by 2050. New electrified models will debut in 2019 in markets that have a high ratio of clean energy for power generation. Mazda's focus on society aims to improve safety with the Mazda Proactive Safety philosophy. Like with Skyactiv, this ethos goes far beyond simply improving an engine or adding new active safety technology.