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Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

Mazda has no plans for an RX-9, despite ongoing rotary development

We know Mazda is capable of making wonderful cars in any form or bodystyle. It also likes to tease enthusiasts with promising concepts like the stunning RX-Vision. In news that's sure to raise the ire of enthusiasts around the world, it seems the automaker has no plans to follow through with a production version of that beautiful, Soul Red coupe. In fact, it doesn't look like Mazda is interested in building any sports car that would slot above the Miata. In an interview with Automotive News, Mazda CEO Masamichi Kogai responded with a simple "No" when asked if Mazda has plans for a larger sports car entry. Kogai was asked if Mazda has any plans for a production rotary. He said that the 1.5- and 2.0-liter engines in the Miata are more exhilarating. That's a debatable and subjective argument that thousands of rotary owners both past and present would likely disagree with. It's more likely that despite ongoing development of the Wankel, Mazda is still struggling to meet emissions standards. Despite the advantages of a rotary (high power-to-weight ratio, compact size, rev-happy nature), it's not very fuel efficient and struggles with emissions testing. Also, despite the prestige and attention a halo sports coupe could potentially bring, Mazda is a small, independent automaker that needs to focus on mass appeal. Creating an all-new design with a unique engine isn't cheap. Badging a non-rotary car as an RX would be sacrilege, so don't expect an RX anything anytime in the near future. Current RX owners should take a moment to lament. Their car probably needs another quart of oil anyway. Related Video: