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Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

Mazda will introduce a groundbreaking new diesel engine in 2020

Mazda is preparing to introduce its first series-produced electric car, but it's not sending the diesel engine to the automotive graveyard. The company remains committed to turbodiesel technology, and it will take its efficiency to the next level when it introduces a new range of engines in 2020. "We are sticking to diesel engines. In 2020, we have a new approach to diesel engines. We will show you how clean and very efficient diesel engines can be," pledged Christian Schultze, the head of research and development for Mazda's European division, in an interview with British magazine Autocar. He declined to provide specific details about the breakthrough that made a cleaner, more efficient diesel engine possible. Asked about how the engine compared to SkyActiv-X, the carmaker's newest and most innovative gasoline-powered engine, he pointed out "there are not so many differences between [gasoline] and diesel." His announcement falls in line with Mazda's belief that it's crucially important to consider real-world emissions over the life cycle of a car, not just local emissions. The company has realistically stated the internal combustion engine -- whether it burns gasoline or diesel -- will "continue to be the base power for 85 percent of all cars up until 2035." It might join forces with a 48-volt electrical system, or it might be part of a plug-in hybrid drivetrain, but it will still be around in 15 years. To that end, it's important to keep improving the technology, and not to prematurely pen its obituary.  "We hope governments wake up and see that electrification is one way but there are others, too," Schultze concluded, adding that SkyActiv-X is a step in the right direction. Mazda will release more details about its next turbodiesel engine in the coming months, but it's too early to tell whether it will available in the United States, where demand for oil-burning cars has hit rock bottom. As of 2019, the only diesel-powered Mazda sold in America is an upmarket variant of the CX-5 (pictured). Auto News Mazda Diesel Vehicles

Fourth-gen Mazda MX-5 Miata could get turbo power later in life

While there's a lot to love about the new Mazda MX-5 Miata, its debut was met by a vocal group of enthusiasts who derided the fourth-generation roadster's reduction in power output. The new model only puts out 155 horsepower, down from 167 in the NC. A report from Australia, though, claims Mazda may yet address the less potent output of the ND. Things started earlier this year, as Motoring.com.au tells it, when Mazda's global PR boss, Kudo Hidetoshi, hinted that a turbocharged or Mazdaspeed model "will definitely" be considered. Then last month at Goodwood, the ND's program manager, Nobuhiro Yamamoto, said complainers were welcome to get their thrills elsewhere. Recognizing this contradiction among Mazda's brass, Motoring asked Yamamoto-san again about his statements, which he seemed to walk back. "It's not a conflict [between statements made by Yamamoto and Hidetoshi]," Yamamoto said, indicating that his statements were made in relation to the new MX-5's launch. "Kudo-san talked about this in terms of a 10-year lifespan, but when I was asked the question right after the launching of the ND, I said 'we have no plan to have a turbo at that point in time.' That is what I meant." Seeking an opening, Motoring pushed the Japanese engineer on the chances of a more potent MX-5, perhaps without a turbocharger. "If you could achieve what we want, to which is great response, very light and powerful with great performance feel with natural aspiration, then we don't need a turbo," Yamamoto said. "But if we want more power because we don't get satisfied with natural aspiration then we may think about the turbo." Related Video: