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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Fiat 124 caught entirely undisguised

Dear automakers, please continue making these kind of mistakes. Thanks to what we're guessing is some lax security, the all-new, Mazda MX-5 Miata-based Fiat 124 was spotted taking part in a photo shoot near Santa Barbara, CA. The images show what we'd consider a fairly simple rebadging job. The 124 gets new front and rear clips that not only harken back to the original 124 (not to mention other Fiat roadsters, like the Barchetta), but also serves to distance this droptop from the rest of the company's US range. The similarities between the 124 and the car it's based on are even more obvious in the cabin. This is an MX-5 interior with Fiat's big, red badge on the tiller. That means the same quality materials and knob-dial infotainment system that have been so well received in the Miata. It's under the hood, though, where the Fiat really differs from its Japanese cousin. According to our spy, the vehicle shown here features some kind of two-pedal setup – probably the six-speed Euro twin-clutch used in the 500L and Dodge Dart. Don't worry, though, a six-speed stick will also be on offer. Regardless of transmission, we can expect a 180-horsepower version of the 1.4-liter, turbocharged, four-cylinder offered in the 500 Abarth. And if that's not enough good news, a dedicated Abarth model will likely arrive after launch, which our spies claim will use the 1.75-liter turbo and DCT from the Alfa Romeo 4C. While this represents a good look at the new 124, we'll probably be waiting until the LA Auto Show in November for the official look. Stay tuned.

2019 Mazda CX-9 improves its IIHS rating to Top Safety Pick +

The 2019 Mazda CX-9 three-row crossover has managed to improve its overall safety rating from the Insurance Institute for Highway Safety from an already respectable Top Safety Pick to the higher Top Safety Pick +. The area it needed to improve was in the headlight department, and now the crossover features a set of headlights that gets the highest "Good" rating, a prerequisite for the Top Safety Pick + award. The headlight improvement does have caveats. The top-rated headlights are only available on Signature and Grand Touring trims built after June 2019. Headlights on other trims and older models range from "Poor" to "Acceptable." All versions of the CX-9 have top scores in crash tests, though. Mazda's optional forward collision prevention system also earns full marks, stopping the crossover before hitting a car at speeds up to 25 mph. Child seat LATCH anchor access is rated as "Acceptable." Four other similarly sized and priced crossovers earn the Top Safety Pick + designation: the Hyundai Palisade, Hyundai Santa Fe, Subaru Ascent and Kia Telluride. And of those, only the Pallisade, Ascent and Telluride offer three rows of seating.