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Mazda concept probably previews the next Mazda3 at the Tokyo show

This year's Tokyo Motor Show is shaping up to be an interesting one, with a Nismo Leaf, Mitsubishi e-Evolution concept, and a pair of interesting Toyota concepts already lined up. Now Mazda is joining with its own big reveal of two concepts. One is a design concept that will give us an idea of where the company is heading, and another is all but guaranteed to be our first look at the new Mazda3. There are a few reasons we say that one of these concepts has to be the next Mazda3. One is the fact that Mazda says it's a concept planned for production. The company also describes it as "a compact hatchback that fuses next-generation technology and design," and it uses the new Skyactiv-X spark-controlled compression ignition engine and "Skyactiv-Vehicle Architecture." Plus, just looking at the teasers, the design is a clear evolution of the current Mazda3 hatchback. It looks as though the hood and roofline curve a bit more, and some of the sharp creases of the current car have been smoothed out. The other concept Mazda is bringing to the Tokyo Motor Show seems to be just that, a concept. Mazda says it's just a design concept meant to exhibit how other Mazdas will look. Apparently it's a continuation of the company's current "Kodo" design language. Based on the teaser image, the car appears to be a sedan and consists mainly of clean, elegant curves, with hardly a crease anywhere except the edge of the trunk. The elegant lines are reminiscent of the RX-Vision concept, just with a couple extra doors and a different color. Mazda will have a couple of other new vehicles on display in Tokyo as well. The company will show the Japan-only CX-8 three-row crossover and a special-edition Roadster (Miata) Red Top edition. We presume it's a Miata with a red soft top. Stay tuned for more details from the full reveal. Related Video:

Mazda's slick new CX-4 crossover is sadly only for China

Mazda just unveiled the CX-4 crossover at the Beijing Motor Show, introducing the sleek new crossover exclusively for the Chinese market. The CX-4 rides on the same wheelbase as the CX-5, and is just as wide. It even packs the same powertrain options: 2.0- or 2.5-liter inline fours from Mazda's Skyactiv-G series, mated to the same six-speed manual or automatic transmissions. It measures a little longer from bow to stern than the CX-5 (albeit shorter than the CX-7), but the key part here is that it's shorter in height – shorter even than the smaller CX-3 – thanks to its sleek coupe-like roofline. The resulting impediment to interior space may make little sense from a practical standpoint, but it sure does make it look good. Consider the CX-4, then, to bear a similar relationship to the CX-5 as the BMW X4 does to the X3, or the Coupe versions of the Mercedes GLC and GLE to their conventional counterparts – albeit with styling more similar to the Infiniti QX70, particularly at the back. The question is whether the US market is ready for a more budget-oriented five-door crossover coupe in the same way that it has embraced those more upscale offerings. Mazda doesn't seem to think so; at least not for the time being. For our part, looking at the CX-4, we're not so sure. What do you think? Related Video: Mazda Unleashes New Mazda CX-4 Crossover SUV - On display now at the Beijing Motor Show, sales in China start in June - HIROSHIMA, Japan—Mazda Motor Corporation has unveiled a new crossover SUV, the Mazda CX-4, at the Beijing Motor Show (Auto China 2016).*1 The latest edition to Mazda's new-generation lineup adopts SKYACTIV TECHNOLOGY and KODO—Soul of Motion design throughout and goes on sale in China in June. The CX-4 was made to exceed existing categories and stereotypes. The dynamic design is unmistakably KODO in form and the planted stance and sleek, coupe-like cabin combine to give the model an outstanding presence. Customers will appreciate the exceptional functionality and user-friendliness, including the ease of entering and exiting the vehicle and the flexible cargo space. With SUV-like ground clearance and Mazda's i-ACTIV AWD*2 all-wheel drive system, the CX-4 is ready to take on a wide range of road conditions and offers a combination of outstanding environmental and safety performance (Sustainable Zoom-Zoom) and a Jinba-ittai driving feel with excellent handling thanks to its low center of gravity.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.