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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda marks its 100th anniversary with eight retro-styled limited-edition models

Mazda is turning 100 years old in 2020, and it's commemorating the occasion by releasing eight retro-inspired limited-edition models in its home country of Japan. Some of them might be available in the United States. Cars weren't initially on the company's radar. It started life as a cork manufacturer named Toyo Kogyo, and it branched out into the transportation sector when it introduced a three-wheeled, motorcycle-based pickup called Mazda-Go in 1931. Its first car, the R360, was unveiled in 1960 as a two-door four-seater whose tiny dimensions fell in line with Japan's strict kei regulations. It's the model Mazda's celebratory cars are inspired by. The range of special-edition models includes the CX-3, the CX-30, the CX-5, the CX-8, the Mazda2, the Mazda3, the Mazda6, plus hard- and soft-topped variants of the MX-5 Miata. They all feature an edition-specific white exterior and a burgundy interior, though the Miata and the CX-30 also get a red roof. The 100th Anniversary logo, which combines Mazda's current emblem with Toyo Kogyo's, appears on the wheels and on the front headrests, among other places. White and red was one of the combinations available on upmarket versions of the R360. None of the commemorative cars receive mechanical modifications, which is just as well. Paying homage to the humble R360 (shown in our gallery) would require replacing the Miata's 181-horsepower, 2.0-liter four-cylinder with an air-cooled, 356cc v-twin rated at 16 horsepower. It would need to be mounted in the trunk, too. The full 100th Anniversary range is on sale in Japan, and it will be available through March 2021. Mazda announced availability in other markets, like England, but it hasn't revealed if it will offer its commemorative cars in the United States yet due to "the global crisis." The 500 examples of the head-turning Miata 30th Anniversary introduced in 2019 were spoken for so quickly that the company allocated 143 additional units to our market, so we wouldn't be surprised to see the newest special-edition models land in showrooms in the near future. For context, the United Kingdom will receive 100 examples of the Miata, the CX-30, and the Mazda3. The Mazda6 and the CX-5 might join the roster later on. Pricing information will be published later in 2020. Related Video:    

Next-gen Mazda6 reportedly getting RWD, straight-six it shares with Toyota

Last June, Japan's Best Car magazine laid out what we considered a whopper series of rumors about future Mazda developments. The mag said it had been speaking to a Toyota source on an unrelated matter, and found out that Mazda's work on a straight-six Skyactiv engine was predicated on that engine's use in Toyota Group vehicles, including Lexus models. Car and Driver has apparently consulted its own sources, and in a new report utters many of the same pronouncements as Best Car. The next-generation Mazda6, due around 2022, will molt out of its transverse engines on a front-driver platform, and be the first home for the longitudinally-mounted straight-six on the automaker's new rear-wheel drive "Large Architecture."  The gas-powered Skyactiv-X six-cylinder, a shade under 3 liters of displacement, will get help from a 48-volt hybrid system, and top output could hit 350 horsepower. A second straight-six will come in an oil-burning Skyactiv-D flavor, and PHEVs are certain to eventually factor into the equations. The sheetmetal around the bodywork will draw inspiration from the four-door Mazda Vision Coupe concept that debuted at the 2017 Tokyo Motor Show. Describing a scenario we can only cross our fingers for, C/D writes "there's a chance Mazda will mimic Lexus and put inline-six into both four- and two-door bodies," grabbing another unused concept as a design guide for the latter, the two-door RX Vision concept from the 2015 Tokyo Motor Show. C/D suspects the increasing cooperation between Mazda and Toyota will not only pay the bills for Mazda's sports sedan, but compel the Large Architecture to take a couple of side jobs in Toyota City. C/D writes, "Toyota may adopt the six-cylinder Skyactiv-X for the next-generation Lexus IS and RC." According to the recently leaked dealer report, the next-gen IS could be with us in 2021 as a 2022MY offering. Betting money seems to be on the sedan sticking with Toyota's TNGA platform and Lexus engines until a brand new model shows around 2026, though.