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Mall of Georgia Mazda, 3546 Buford Dr., Buford, GA 30519
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Mazda could electrify the next Miata, is trying to figure out how

Mon, Dec 2 2019

The next Mazda Miata is at the embryonic stage of development. The men and women in charge of the project are debating whether to electrify the roadster, or if it's better to keep it true to its roots. The Miata is not a high-volume model in any market, so it doesn't need a plug to help Mazda comply with looming emissions regulations. The company explained it's not a matter of compliance; it's about how the definition of a sports car and the expectations of motorists could change in the 2020s. "The preferences of people who enjoy driving sports cars might be changing, so we need to think about what direction society is going in. We want to look at the best powertrain to keep the vehicle lightweight, but because of the diversifying requirements and preferences, we need to explore various options," Ikuo Maeda, Mazda's global design director, in an interview with Autocar. Adding any degree of electrification to the Miata beyond a relatively basic mild-hybrid system is easier said than done. An unusually low weight and a compact footprint defined the original model introduced in 1989, and these attributes continue to characterize the fourth-generation car (pictured) sold in 2019. Electrification requires batteries, batteries add weight and require space, and Mazda doesn't want to end up with a 3,000-pound Miata, or one that's the size of a Mercedes-Benz S-Class Convertible. Keeping its chassis balanced is a delicate task, too. Overcoming this challenge is not impossible, however, and batteries are expected to become lighter and smaller during the 2020s. The next-generation Miata isn't expected out until the middle of the 2020s, so Mazda has time to figure out whether it should go hybrid, arrive as an electric car, or carry on with a rev-happy, naturally-aspirated four-cylinder engine. Maeda stressed a final decision on the matter hasn't been made yet. "I don't have the answer right now, but we need to make a vehicle that people can own without worrying that they are not being eco-friendly," he concluded.

Japan could consolidate to three automakers by 2020

Thu, Feb 11 2016

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Tue, 23 Sep 2014

Earlier this month, our friends across the pond at Auto Express released the first in a two-video series that would see them try and build up a second-generation Mazda MX-5 Miata that could best a standard Porsche Boxster around the track. While that first video detailed the mods to the MX-5 - a supercharger, some suspension upgrades and a new set of super-sticky rubber being chief among them - and set baseline lap times for the stock car, today, we have the results of the 5,000-pound ($8,200) upgrade job.
Of course, we aren't going to spoil those for you. You'll need to watch the full video, which recaps the upgrades before digging into a comparison of both straight-line-speed differences between the 2.7-liter Porsche Boxster and blown Miata, as well as their behavior and lap times on the track.
Take a look and let us know what you think in Comments.