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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

2019 Subaru Forester vs compact SUV rivals: How they compare on paper

We've seen what the 2019 Subaru Forester looks like (pretty much the same). We've found out how much it's going to cost (just a bit more). And also how much bigger and more powerful it'll be (appreciably on both counts). Now it's time to see how all of that compares to its top compact SUV rivals. While you can see the same engine and dimension specs for every compact SUV here, for this comparison featuring the latest 2019 Forester info, we've decided to define "top rivals" as those that the 2018 model was most frequently cross-shopped with. That means the 2018 Honda CR-V, 2018 Toyota RAV4, 2018 Mazda CX-5 and 2018 Nissan Rogue. At the time of this writing, none of their respective manufacturers had released data for 2019 models. We also included info for the 2018 Forester as well. So, without further blather, cue the Spreadsheet-o-Matic 3000. How big are they? The 2019 Forester may look nearly identical to the compact crossover it replaces, but it's nevertheless bigger and heavier. In particular, its wheelbase has increased from being the smallest in the segment to one that's pretty much average. It's a good bet that this gain is the reason rear seat legroom has also increased. Width is also up, but the Forester actually remains the narrowest compact SUV. As for other noteworthy dimensions, the new Forester now has the most maximum cargo capacity of any compact SUV with 76.1 cubic feet. Now, it should be noted, that's without the panoramic sunroof that comes on all but the base model. With it, max capacity shrinks to 70.9 cu-ft. Two points about that. First, Subaru is the only company that calls out this difference, and all the others almost certainly are not measuring with a sunroof. Second, this gives you an idea about how much of "maximum cargo capacity" includes space up high where you're probably not storing much cargo. As such, we included the Forester's biggest number and think it fairly indicates Subaru should carry the "biggest in segment" crown. How do their engines and fuel economy compare? Here's the most important takeaway here: The new Forester is tied for the best fuel economy in the segment, but that's with standard all-wheel drive. Everything else listed above is with front-wheel drive. The 2019 model also gets a welcome injection of power, resulting in the fourth-most base horsepower in the segment (or fifth, if you consider the CR-V technically holds spots 1 and 3).

Mazda's mission for the 2017 CX-5: Smooth out the NVH

NVH: the dreaded noise, vibration, and harshness. According to current Mazda CX-5 owners, as well as those who decided against becoming owners, NVH was its biggest area of need. Traveling in the CX-5 was just too loud, so Mazda's engineers made sure that the redesigned, second-generation model would offer its occupants a more serene environment in keeping with quieter competitors. To reduce wind noise, more aerodynamic parts were strategically placed about the exterior, while extra efforts were made to reduce low-frequency noises on coarse surfaces. According to Mazda engineer Dave Coleman, the new CX-5 is nearly as quiet as its platform-mate, the 2016 CX-9. Actually, to be very accurate, all Mazdas apart from the CX-3 and 2 (aka Toyota iA) now share that platform. Another reason compact SUV buyers opted to skip the CX-5 was its comparatively firm ride. So, while the CX-5 remains "head and shoulders above the segment for handling," according to Coleman, the ride was improved. One of the primary ways of achieving that was the adoption of rigid steering mounts, which allowed for the suspension to be less stiff without a loss in handling precision. View 12 Photos Of course, handling remains a key reason to buy the CX-5, and it's improved for 2017 courtesy of an increase in body rigidity, the adoption of liquid-filled front suspension bushings, and Mazda's G-Vectoring Control. Under the hood, every CX-5 now comes standard with the 2.5-liter Skyactiv-G four-cylinder, with output figures to be announced at a later date. The 2.0-liter, previously standard on the Sport trim, has been exiled to other markets. However, finally making its appearance on these shores is Mazda's 2.2-liter Skyactiv-D diesel engine. Although Mazda did its darndest to make it certifiable in the United States without a urea injection system, it was ultimately unable to do so without resorting to an ultra-sluggish throttle response that engineers deemed was anathema to what was expected of a Mazda. Therefore, the diesel-powered CX-5 will indeed have a DEF tank that will need to be periodically topped off to not run afoul of emissions regulations. Otherwise, the 2017 CX-5 is very much an evolution of the SUV it replaces. Customers thought its size was just right, so its passenger and cargo area remain in the same ballpark.