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Super-rare Mazda MX-5 Miata coupe pops up for sale

It's somehow fascinating that one of the most interesting developments of Mazda's MX-5 Miata roadster is the one that isn't a roadster at all. Unlike the NC and ND generations with retractable power hardtops, the second-generation NB Miata got a special coupe version with a fixed roof, done in the style of the first-generation coupe concept. We're talking very limited production numbers: just 179 of these NB coupes were made, and they were all Japanese-market models, so it's not often that one comes up for sale. Except now. Itself even more of a limited-edition car, this sportier Type S version residing in Hong Kong and advertised on Pistonheads is one of just 63 made. It's right-hand-drive, as both its Japanese market origins and Hong Kong regulations dictate, and out of the available engine variations it comes with the 1840cc unit and a six-speed manual gearbox. What's more, despite its low 30,000 miles, the 2004 fixed-roof Miata is said to be fully overhauled and restored to as-new condition. We can't imagine those coupe-specific parts such as glass and trim are easy to source, so with these extremely rare cars it's probably best to go with the best condition example you can find, if you can find one to begin with. Rust hits all old Miatas at some point. With that backdrop, the GBP30,000 ($38,700) asking price doesn't seem all that unreasonable. With the Miata's enormous enthusiast base, there are now aftermarket solutions that imitate the flowing lines of the rare factory coupe, but they do lack the strengthening that Mazda's specialty skunkworks shop put in these — and the body-stiffening roof adds a mere 22 pounds to the car's dainty overall weight. For some lucky Miata hobbyist, this particular red coupe might be the crown jewel of their roadster collection. Related Video:

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2019 Mazda CX-5 turbo model seemingly confirmed, doesn't come cheap

We reported last month on some leaked documents that announced the 2019 Mazda CX-5 would get the turbocharged 2.5-liter four-cylinder as an option, and it's looking even more official now that additional documents have appeared on Reddit. The new information comes from a "Product Information Bulletin" that not only confirms the engine's availability but reveals pricing, trims and feature sets for the new model year. As it turns out, the turbo CX-5 won't be cheap. The base price for a CX-5 with that engine will be $35,865 with destination. That's about $5,500 more than the cheapest turbocharged Mazda6. There are a couple of reasons for this. The turbo engine will only be available on two new high-end trims for the CX-5, Grand Touring Reserve and Signature. Both of those trims bring a variety of high-end features and options with them. It can also only be paired with all-wheel drive. The Mazda6 turbo engine is available on the slightly lower Grand Touring trim and is only paired to a front-drive drivetrain. Conspicuously absent from the 2019 documentation though is the elusive Skyactiv-D diesel engine. This is strange, since the engine has been rated by the EPA, so it's presumably ready for introduction to the U.S. market. We'll be curious to learn that engine's fate. We could see the turbo gas engine threatening the diesel's U.S. introduction, since it delivers the same amount of torque as the diesel with more horsepower. Plus the diesel didn't get amazing EPA numbers. But that's just speculation on our part, and it's entirely possible the diesel will still come here. The rest of the CX-5 lineup sees some welcome upgrades, too. The infotainment on CX-5s starting with the second-lowest Touring model will get standard Apple CarPlay and Android Auto compatibility. All models also will receive G-Vectoring Plus. The feature, along with the turbo engine option, was announced for the Japanese CX-5 recently. What this system adds is a little bit of braking force to the outside wheel as the driver winds the wheel back to a straight position when exiting a corner or completing a lane-change. The idea is that it helps make the car more stable when straightening out after a turn. Also, although the turbo CX-5 models will be rather pricey, the other CX-5 models won't change much in price. The base Sport trim starts at $200 more than the 2018, the Touring model increases just $100, and the Grand Touring goes up by $400.