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Mazda braces for record annual operating loss as car sales slump

TOKYO — Mazda Motor Corp forecast a record annual operating loss on Friday as the Japanese automaker continues to be pummeled by falling vehicle sales due to the COVID-19 pandemic. Japan's No. 5 automaker anticipates a 40 billion yen ($383.5 million) loss for the year to March, joining a growing number of automakers, including Ford and Nissan, which expect annual losses after the virus shuttered vehicle plants and kept customers away from car dealerships. Even before the coronavirus outbreak, the maker of the CX-5 SUV crossover and the Mazda3 sedan had been suffering from sliding profits for the past two years as slim new vehicle offerings has knocked sales in the United States and China, its two biggest markets. In the year to March, Mazda anticipates an 8% fall in global vehicle sales to 1.3 million units, its lowest in seven years, which will likely result in an operating loss. The automaker said it would forgo paying a dividend this year. Ahead of Friday's announcement, the company's shares fell 7%, as the consensus forecast in a Refinitiv poll of 19 analysts was for a 46 billion yen annual loss. Mazda posted an operating loss of 45.3 billion yen for the first quarter, its weakest in 11 years, due to a 31% drop in vehicle sales between April and June. In the April-June quarter, sales fell to 244,000 units, largely due to a drop in demand at home and in Europe. Sales in North America, Mazda's biggest market, fell 19% in the same period. But China was a bright spot, as sales rose 13% during the quarter as car demand has returned to the world's largest auto market, having recovered relatively quickly from the virus.

Mazda refurbishing this NFL running back's 22-year-old daily driver

I don't actually care for the Washington Redskins (which is a good thing, considering the start to their season this year), but I love their running back, Alfred Morris. Why? Well, to start with, Morris helped deliver a dominating 10-3 season for my fantasy football team last year after a flash of prescience saw me pick him up off the waiver wire in Week 1 (hit me up on Twitter if you need fantasy sports insight, guys, I'm sort of like the Ruxin of Autoblog).
Morris is also pretty endearing because of his loyalty to his car, Bentley. Hold up - that's not to say the running back has splashed out on a Continental GT or a Flying Spur. No, Morris gave his much-loved 1991 Mazda 626 the tongue-in-cheek name "Bentley" while he was still a student at Florida Atlantic. One 1,613-rushing-yard rookie season and a $2.2-million contract later, and Morris is still using his Mazda as his daily driver. It might be easy to assume that the young player is simply being really prudent with all of his newfound wealth, but the guy really just has a thing for his five-speed-manual 626.
And Mazda, of course, loves the story of Morris' affection. In an effort to keep his 626 running strong and looking good, the company's Washington D.C.-area dealers have agreed to refurbish Bentley back to its original showroom freshness. Rather than spoil the classic (?) lines of the 626, the Mazda folks are essentially restoring the car for Morris. The cracked dash will be swapped out for a factory replacement, the engine and transmission given a thorough going-over and the whole vehicle generally made as fresh as Will Smith circa 1991. Bentley is expected to be completed and rolling through the capitol city by October 15, and in the meantime, Morris has been driving around in a new 2014 Mazda6 loaner car.

2021 Mazda CX-30 gains 227 hp Turbo model

Well, the rumors were true. The 2021 Mazda CX-30 subcompact crossover will be offered with a 227-horsepower turbocharged engine producing 310 pound-feet of torque. Dubbed the 2.5 Turbo, the new entry will come with standard all-wheel drive when it goes on sale later this year.  Following in the footsteps of the lower-slung Mazda3 sedan and hatchback, the CX-30 gets the 2.5-liter turbocharged engine that was previously reserved for the company's larger offerings. Capable of producing 250 hp and 320 lb-ft with 93 octane gas, the grunty four-cylinder has revived some of the old "Zoom-Zoom" that many felt the company's lineup was lacking after the demise of Mazda's 2.3-liter turbocharged engine and Ford-sourced V6.  "The 2021 Mazda CX-30 2.5 Turbo will help uplift itself in its class with elevated performance and capability, new advanced technologies and superb craftsmanship and design," Mazda said in its announcement. For once, that's not marketing hyperbole. In the mainstream market, there's nothing in its class with this much going on under the hood — period. The 200-plus-horsepower subcompact crossover is a thing of luxury manufacturers, which should tell you just how serious Mazda is about pushing into premium territory. Don't believe us? Check the numbers: BMW X1/X2: 228 hp & 259 lb-ft.  Mercedes-Benz GLA250: 208 hp & 258 lb-ft.  Audi Q3: 228 horsepower and 258 lb-ft.  You won't see these figures coming from the Honda HR-V or Toyota C-HR, that's for sure. Even the meatier offerings in the segment hit the wall at about 200 horses. For once, Mazda is ahead of the mainstream market, and with the CX-30, is simply adding more upside to an already practical, high-quality and enjoyable car.  Mazda says the CX-30 2.5 Turbo will be available before the end of the year. While final pricing and packaging information won't come until we're closer to its eventual on-sale date, the CX-30 tends to run about $1,000 more expensive than the equivalent Mazda3 hatchback, so we're inclined to expect a starting MSRP of around $33,000 for the high-output CX-30.