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Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

2021 Mazda3 2.5 Turbo is official, with automatic transmission only

The Mazda3 Turbo is here, and while it’s no Mazdaspeed, this is still a happy day for enthusiasts. Its full, official name is the 2021 Mazda3 2.5 Turbo, which begins to describe it perfectly. Just as was expected, Mazda has taken its 2.5-liter turbocharged four-cylinder off its shelf and plopped it into the compact 3. When run on 93 octane fuel, Mazda claims 250 horsepower and 320 pound-feet of torque. You can still run it on 87 octane, but the numbers drop to 227 horsepower and 310 pound-feet of torque. Mazda says this engine has a specific calibration for the Mazda3 “to deliver the unique driving dynamics expected by our most passionate drivers.” The engine delivers a stout low-end shove in its other applications, so perhaps Mazda has found a way to make it more excitable in the upper rev ranges. WeÂ’ll see about that when we drive it. The Turbo is also paired exclusively with all-wheel drive and the six-speed automatic transmission. It is sad to see the six-speed manual being left in the dust here, but Mazda has decided to not offer it as an option. The all-wheel drive system operates the same as the one in the naturally aspirated version, which should hopefully be good enough to mitigate torque steer and understeer. Mazda hasnÂ’t quoted any official acceleration times for the Turbo yet, but we expect it could chop about a second off the carÂ’s 0-60 mph time. Something in the low 6-second range seems plausible. There are no changes to the chassis, suspension or brakes for this model; Mazda says "the current Mazda3, as well as all our vehicles, are always designed and tuned to be focused on dynamic driving. We are confident that the turbo engine will help to refine the already exciting driving experience without the need to add more than is necessary." It does come in a base trim (similar to a base hatchback in content), but even that trim is relatively well-equipped. A Premium Plus Package is available that raises the bar. This package includes leather seats, navigation, HomeLink, Traffic Jam Assist (provides steering inputs below 40 mph to stay in lane), 360-degree camera, rear automatic emergency braking, rear cross-traffic braking and parking sensors in front and back.  Unfortunately, the new driver assistance features we listed above are exclusive to the Turbo and wonÂ’t be available on other Mazda3 models this year.

Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.