2014 Mazda Mazda3 I Touring on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

2019 Mazda3 pricing starts at over $20,000, 2.5-liter engine standard

Pricing for the 2019 Mazda3 hatchback and sedan has been announced, and the base price has gone up by about $3,000. The new cheapest model is a front-drive, automatic Mazda3 sedan, and it starts at $21,895. The base Mazda3 now has the 186-horsepower 2.5-liter 4-cylinder as the standard engine, whereas the old model came with a 155-horsepower 2.0-liter engine and manual transmission as standard. Compared like-to-like, a 2018 Mazda3 in a similar spec would be slightly more expensive ($22,035) than the 2019 model. Opting for the hatchback on the base trim adds an additional level of equipment, with 18-inch wheels instead of 16-inch ones, Apple CarPlay and Android Auto, dual automatic climate control, leather wrapped steering wheel and shift knob. It also gets more safety equipment including blind-spot monitoring, automatic emergency braking, radar cruise control, automatic high-beams, automatic wipers and lane-departure warning with lane-keep assist. That all adds up to a $2,600 price increase over a base sedan. These features are available on the sedan for an extra $1,600 in the form of the Select package. For all other trims, opting for the hatchback adds $1,000. Higher trim levels add features such as better sound systems, real leather, a sunroof, heads-up display and power heated seats. In addition to pricing, Mazda revealed drivetrain options for the Mazda3, and they're not great for fans of manual transmissions. The Mazda3 hatchback with front-wheel drive and Premium trim is the only manual offering, and it starts at $28,395. On the upside, at least Mazda isn't relegating manual transmissions to the stripped out versions, but on the downside, there isn't a cheap manual option for those on a budget. And of course, if you want the sedan or all-wheel drive, the six-speed automatic is your only choice. Mazda has told us that it could match a manual with all-wheel drive, but clearly it doesn't see a market for that in the U.S. But like with the addition of the turbocharged Mazda6 and CX-5, if there's demand, such a combination could become available, but keep in mind the odds will still be slim. You can see the full breakdown of trims and prices below. The 2019 Mazda3 will be available in March.

Compact SUV Comparison: Specs, pics and reviews of every brand's crossover

Honda CR-V vs Toyota RAV4. Chevy Equinox vs Ford Escape. Mazda CX-5 vs Subaru Forester. Whichever combinations of compact crossover SUV you're considering, there's probably a comparison test or chart out there to read. Heck, you can even create a three-car comparison yourself here at Autoblog. However, if you want a bunch of that information all in one convenient place, well, here it is. Our mega comparison of specs, features and photos of compact SUV entries from every mainstream manufacturer that sells them. That includes the 2018 Chevrolet Equinox, 2018 Ford Escape, 2018 GMC Terrain, 2018 Honda CR-V, 2018 Hyundai Tucson, 2019 Jeep Cherokee (it's already on sale with notable changes from 2018), 2018 Jeep Compass, 2018 Kia Sportage, 2018 Mazda CX-5, 2018 Mitsubishi Eclipse Cross (none of Mitsu's SUVs are perfect fits for this segment, so we deemed the MEC the most competitive fit), 2018 Nissan Rogue, 2018 Subaru Forester, 2018 Toyota RAV4 and 2018 Volkswagen Tiguan. We can update this comparison as more information about 2019 models is released, most notably the Forester and RAV4. Now, there are certainly some models that are smaller (Nissan Rogue Sport) or larger (Kia Sorento) that could also be considered, but we figured it was wise to stick with those in this sweet spot of comparable size and price. We also included links to Autoblog reviews, buying guides and smaller comparisons. Engines and Transmissions With rare exception, this segment features four-cylinder power. Sometimes it's turbocharged, often its not, but standard engine outputs are generally in the same ballpark. Therefore, we'd recommend focusing on torque output, as it's what will make a difference around town or when passing, and weighing that versus fuel economy (the Chevy Equinox, GMC Terrain, Honda CR-V and Mazda CX-5 make particularly strong cases in this regard). Many drivers aren't too fond of continuously variable transmissions (CVT), either, so that's another thing to consider and note during a test drive. As you can see, several models are available with performance upgrades. Besides the Jeep Cherokee's available V6, all are more powerful turbocharged four-cylinder engines. The exception to this would be the Honda CR-V and Ford Escape, as their 1.5-liter turbo engines don't prioritize performance. Instead, they serve as overall upgrades to the base naturally aspirated engines standard on only their base trim levels (CR-V LX and Escape S).