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Mazda sells 10 millionth car in the US, does something special

When Lauren Carter of Glen Ellyn, IL was in the market for her first car, she went for a Mazda3. Not a bad choice, but not necessarily remarkable on the surface. After all, Mazda sold 123,361 of them here last year alone. What she didn't know was that the car she bought was the 10 millionth Mazda had sold in the US over the course of its 43-year history here, since selling its first rotary-powered R100 here in 1970.
Rather than let the occasion pass with nothing more than a press release (like the one below), Mazda gave Lauren a brand-new 2014 Mazda3 to replace the 2013 model she had bought. Which is a nice gesture, of course, but also enables Mazda to hold on to the landmark 10,000,000th car in its heritage collection.

The 2016 Mazda MX-5 Miata Has Arrived

Ladies and gentlemen, meet the 2016 Mazda MX-5 Miata. The highly anticipated fourth-generation (ND) model made its official debut in Monterey, CA this evening, and while details are slim (as in, we have practically none), there's one big thing to talk about: less weight. Yes, Mazda has confirmed that the new Miata sheds some 220 pounds over the model it replaces, and is "the most compact of any generation MX-5 so far." For those keeping track, that means the new MX-5 should weigh in somewhere around 2,200 pounds. Mazda's Kodo design language is obvious here, with a seriously wide and low demeanor, and a mix of flowing lines and sharp angles. We don't have any powertrain details to report as of this writing, but Mazda says the full suite of Skyactiv technologies are onboard, and the motto in creating this car was "Innovate in order to preserve." Click the image above to see the new MX-5 Miata in high resolution, click below for the press release, and stay tuned to this space for more details as they break. UPDATE: Want more Miata details? Please check out our in-depth firsthand report from the Miata's reveal event by clicking here and see the first-ever rolling footage of the car in our brief video here. Mazda Unveils All-New Mazda MX-5 HIROSHIMA, Japan-Mazda Motor Corporation today celebrated the unveiling of the fourth generation Mazda MX-5 (known as Roadster in Japan) together with fans at events held simultaneously in Japan, USA and Spain. The all-new MX-5, which adopts both SKYACTIV TECHNOLOGY and Mazda's KODO-Soul of Motion design language, will be rolled out to global markets starting in 2015. The MX-5 is an iconic model representing Mazda's vehicle-engineering philosophy-the pursuit of driving pleasure. "Innovate in order to preserve" was the motto for the fourth generation, as the development team searched for innovations that go beyond simple evolution. Environmental and safety demands are much more stringent than they were when the first generation MX-5 was introduced 25 years ago, but the fourth generation stays true to the model's original aim of offering the pure driving fun that only a lightweight sports car can. It achieves this through the adoption of SKYACTIV TECHNOLOGY and refinement of its appeal to the senses and sensations through which people enjoy cars. The design of the all-new MX-5 reveals another layer to Mazda's KODO design language.

More powerful 2019 Mazda MX-5 also more efficient

Bumping the 2019 Mazda MX-5 Miata's power from 155 horses to 181, plus little interior upgrades such as a telescoping steering wheel were more than enough to make the appealing roadster even more so. But there's yet another bonus in store for those that pick up the new Mazda: more efficiency. As initially spotted by industry watcher Bozi Tatarevic, the EPA released fuel economy numbers for the new model, and they're better than the 2018's. And between the automatic and manual versions, the manual sees the biggest increase. Now, these are, very, very minor increases in EPA fuel economy, but any increase is welcome when nothing is lost. The automatic continues to be the most efficient. While the city and highway ratings are unchanged at 26 and 35 mpg respectively, the combined rating increases by 1 mile per gallon to 30. The manual transmission model isn't far behind. City mileage stays the same at 26 mpg, as does the combined rating of 29 mpg. However, highway fuel economy picks up 1 mpg for a total of 34. So to recap, the 2019 Miata retains its good looks, and likely its playful handling and snickety shifter. But it also gets more power, better fuel economy, a better interior, and more options to customize than ever before. This is sounding like it could be the best Miata, yet. We can't wait to try it out. Related Video: Mazda Convertible Performance