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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

Mazda CX-30 crossover will have its U.S. debut at L.A. Auto Show

After debuting at the Geneva Motor Show earlier this year, the Mazda CX-30 is ready to relocate to the U.S., and is now preparing to meet its future compatriots at the LA Auto Show. The small crossover — whose name is a workaround due to the Chinese-market CX-4 crossover — is five inches longer than the new Mazda3 hatchback and five inches shorter than the CX-5 crossover. Its appeal is intended to be a mix of high maneuverability and roominess for occupants and cargo, not to mention being the second vehicle in the lineup to adopt the evolved Kodo design language first expressed on the latest Mazda3.  In Europe, the CX-30 offers buyers a range of engines from a Skyactiv-D 1.8-liter diesel to the new Skyactiv-X engine with gasoline compression ignition. Last month, Motor Trend dug up a California Air Resources Board document listing the two engines and two transmissions for the North American market. Our continent gets the 2.0-liter four-cylinder mated to a six-speed manual or a six-speed automatic, and a 2.5-liter four-cylinder mated solely to a six-speed auto. The smaller engine and manual transmission are expected to be reserved for Canadian and Mexican buyers. The U.S. likely gets the 2.5-liter, the engine that makes 186 horsepower and 186 pound-feet of torque in the Mazda3 and 187 hp in the CX-5.  Mazda's i-Activ all-wheel drive is predicted from launch, and safety features should include front cross-traffic alert, adaptive cruise control, and driver monitoring linked to a Smart Brake Support system that cuts the reaction time to issue a the driver a brake warning. The CX-30 will share the Mazda stand with the 2019 Mazda MX-5/Miata RF, refreshed 2020 CX-5 and 2020 CX-9 crossovers, the 2020 Mazda 3, and Mazda3 TCR racer. Anyone with some free time at 1:20 p.m. Pacific Time on November 11 is welcome to stream the press conference at Mazda's YouTube channel.

Buy a Fiat 124 Spider Abarth, get a free day of driving school

We know the Mazda MX-5 Miata and the Fiat 124 Spider are basically the same car underneath. As we pointed out in our first drive of the 124 Spider, the two cater to different drivers, so it can be tough to choose a favorite. FCA has made deciding between the two sports cars a little harder, as it will offer Abarth owners a free day of high-performance driving instruction with their cars. Anyone buying or leasing a new Fiat 124 Spider Abarth or a Fiat 500 Abarth will get a free, one-day class at the Bob Bondurant School of High Performance Driving in Phoenix. Bundling driving school with brand-new performance cars isn't unheard of – Dodge and Bondurant recently announced a similar program for the Viper – but it is quite rare for vehicles priced below $30,000. The free session will include instructor-led skid, autocross, slalom, and team rally cross activities, in addition to hot laps. While the one-day course is included for free, travel, food, and hotel expenses aren't covered. Fiat-less people can also join in on the fun buy purchasing the Abarth experience separately. Bondurant one-day classes cost at least a grand, which makes the Fiat price of $0 a good deal as long as you can get yourself there relatively cheaply. But is this enough for drivers to choose the 124 Spider Abarth over an MX-5 Club? This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Related Video: Featured Gallery Bob Bondurant Fiat 124 Spider Abarth Related Gallery 2017 Fiat 124 Spider: First Drive View 30 Photos News Source: FCAImage Credit: FCA Fiat Mazda Convertible Performance fiat 124 spider abarth