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Mazda will decide who gets the MX-5 RF Launch Edition, like it's Ferrari or something

When Mazda introduced the 2017 MX-5 Miata RF at the 2016 New York International Auto Show, the vehicle came as a surprise. Everyone was expecting a new Miata variant, but no one thought it would be a retractable fastback, especially one that looks this good. Mazda listened to all of the positive feedback and decided to offer the same vehicle from the auto show as a limited-edition model. But you can't just go down to the dealer and place an order, at least for now. It's called the MX-5 Miata RF Launch Edition, only 1,000 of them will be made, and they'll go only to Mazda's "valued customers." Instead of opening up orders to anyone, Mazda took a page out of Ferrari's book and is extending invitations to customers through email. The chosen few will have a specific amount of time to preorder the limited-edition model before the automaker gives everyone the opportunity to buy one, assuming there are any left. You might remember that Mazda did a similar thing with the first ND Miata roadsters – the 2016 MX-5 Launch Edition went to the first 1,000 customers that placed orders on www.longlivetheroadster.com. The Launch Edition is painted Machine Gray with a black roof panel and has Auburn Nappa leather on the inside – the same combination as the debut car. Future MX-5 RF models will be available with the same paint and leather, but will miss out on the black roof and special badges. Launch Edition buyers will also get a numbered Tourneau watch with the vehicle, and will only have just one choice to make – manual or automatic transmission. (We know which we'd choose.) Pricing for the RF Launch Edition has not been released, but we expect the regular RF to come in a little higher than the roadster's $25,750 base price. The MX-5 RF will go on sale early next year. Related Video: Featured Gallery 2017 Mazda MX-5 RF: New York 2016 View 13 Photos News Source: MazdaImage Credit: Live photos copyright 2016 Drew Phillips / AOL Mazda Convertible Performance mazda mx-5 rf

Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.

2019 Mazda3 First Drive Review | Defining the term 'fun to drive'

Fun to drive. The phrase gets blasted from seemingly every car commercial, magazine ad, and influencer account – overused that it has lost all meaning. So when Mazda, a small firm that actually does make cars that are fun to drive, talks about their most compelling trait it gets lost in the cacophony of ad spends. However, we're here to tell you that yes, while it's difficult to quantify, some cars are objectively more fun to drive than others, and the all-new 2019 Mazda3 is — and this is a very technical term — a freakin' blast. At Mazda's behest, we took a 2019 sedan up Angeles Crest Highway just outside of L.A. With plenty of yellow signs, tight sequences of banked curves and elevation changes, it's the platonic ideal of those serpentine mountain roads you see in car commercials. The instant the Mazda3 reaches the windy roads, it glides in like an otter diving into the sea. Lively and graceful, it dances along a ribbon of asphalt more naturally than any compact sedan we've driven since the advent of drive-by-wire. The steering is not only direct and true, but possesses an extraordinary ability to maintain trajectory. From the moment you turn in, you never need to make adjustments to the steering wheel until the front tires are straight again. The car goes exactly where you intend, always. That's not hyperbole, but an amazing feat of engineering. In nearly every other vehicle, even those that purport to be sports cars, unless you're incredibly familiar with the machine and know the road like the back of your hand, minor mid-corner corrections are an inevitability. With the 3, you get it right on the first try. Now imagine you're on strip of canyon pavement with lots of short switchbacks in varying radii coming up fast, one right after another. The 3 links them all together with pure ease, and soon you're developing a rhythm through the curves. While other cars charge, the Mazda flows. The car's poise is particularly evident as momentum shifts from one direction to another, what Mazda chassis engineer Dave Coleman termed "transience." In most cars passengers are tossed around the cabin like mannequins, but the 3 cuts out the turbulence, its body engineered to move in a smooth undulation. At the midpoint of the transition, there's even a moment of weightlessness before the car tucks into the next turn and the seat seems to scoop you up and carry you onward.