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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

Mazda helps coronavirus fight with free oil changes for all healthcare workers

During the hard times caused by the coronavirus pandemic, automakers are helping any way they can, big or small. Mazda is one of those offering support specifically for the nation's healthcare workers who are risking their own lives in order to save others. Mazda calls it the Essential Car Care Program (ECCP), and it offers free upkeep to any healthcare workers with a car, not just a Mazda. Through the ECCP,  Mazda is offering healthcare workers free oil changes and "enhanced cleaning services." The program begins April 16, 2020, and will run through select participating dealerships. To repeat, this is not only for people who drive Mazdas, it's for anybody working in healthcare. Mazda says it is "available for most makes and models from other manufacturers," excluding exotics, classic cars, off-road vehicles, and vehicles that take more than eight quarts of oil. The offer is available for service on one car per program period. The program, for which Mazda will donate a minimum of $5 million, was inspired by Mazda dealerships that independently offered similar perks to local healthcare workers. Those eligible for free services include anybody who works at the following facilities:   Hospitals, urgent care, surgical centers, birth centers Healthcare providers, doctor offices, medical clinics, medical offices, medical centers, medical facilities, health systems Mental health providers, addiction treatment centers Assisted living, long-term care facilities, nursing homes, hospice homes, adult care homes, home health agencies Public health agencies Medical laboratory and research centers Medical equipment providers Orthopedic and other rehabilitation centers including physical therapy and chiropractic Blood banks Telehealth providers All workers need to do is show proof of occupation, and they're in. In addition to the oil change, the enhanced vehicle cleaning will use EPA-approved cleansers on high-touch interior surfaces, as well as exterior surfaces.  The ECCP runs through May 4, 2020. Read full details on the ECCP fact sheet. Related Video:

Mazda returning to top-tier racing with diesel-powered prototype in USCC

Mazda has unveiled its latest challenger in the top flight of endurance racing, a diesel-powered prototype that will campaign the inaugural, 2014 Tudor United SportsCar Championship. The new Skyactiv-D-powered car will make its race debut at January's Rolex 24 at Daytona.
"This is the most significant step Mazda has taken towards returning to the global racing stage since our overall victory at Le Mans in 1991," said the director of Mazda Motorsports, John Doonan. That historic racecar, the rotary-powered 787B, has grown to become one of Mazda's many, well-known racers.
More recently, the Japanese brand has been making waves in the Grand-Am series, campaigning RX-8s and, most recently, running diesel-powered Mazda6 sedans in the GX-class. Mazda will campaign two factory-backed prototypes at Daytona. Driver lineups will be announced closer to race day.