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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Oliver Jarvis in a Mazda takes pole in star-studded Rolex 24 at Daytona

DAYTONA BEACH, Fla. — Oliver Jarvis broke a 26-year-old record at Daytona International Speedway in putting the Mazda DPi from Team Joest on the pole for the Rolex 24 at Daytona. Jarvis went to the top of the scoring chart early in Thursday's qualifying session with a lap at 1 minute, 33.685 seconds. It broke the mark by two-tenths of a second set by P.J. Jones in 1993 in a GTP-class Toyota. The Englishman spoiled a strong run by Team Penske, which qualified second and third for the twice-round-the-clock endurance race that begins Saturday. Ricky Taylor earned the second spot in Penske's Acura ARX-05, while teammate Juan Pablo Montoya was third in his first time qualifying the sports car for the organization. Team Joest wound up first and fourth on the starting grid with Jonathan Bomarito putting its second car on the second row. Felipe Nasr had the fastest Cadillac DPi-V.R in fifth for Action Express Racing. Nasr is the reigning IMSA champion and led the way for four more Cadillacs in qualifying. Jordan Taylor was sixth for Wayne Taylor Racing, ahead of Juncos Racing's Agustin Canapino, then Tristan Vautier and Stephen Simpson for JDC-Miller Motorsports. James Allen in an Oreca 07 Gibson for DragonSpeed won the LMP2 pole. In the GT Le Mans class, Nick Tandy put a Porsche on the pole as four different manufacturers qualified in the first two rows. IMSA GTLM champion Jan Magnussen of Corvette Racing was second, Ryan Briscoe in a Ford GT for Chip Ganassi Racing was third and followed by Davide Rigon in Risi Competizione's Ferrari 488. Marcos Gomes gave Via Italia's Ferrari 488 the pole in the GT Daytona class. Related Video:

Mazda2 production fires up in Mexico

Mazda has officially kicked off production of the next-generation Mazda2 at the company's new factory in Salamanca, Mexico. Alongside the auto assembly plant, operations have also commenced at the facility's engine machining factory.
"With the start of production of the all-new Mazda2, operations underway at the engine machining plant, and an increase in our annual production capacity, we now have an even stronger production framework capable of supplying global markets with Skyactiv products of the same high quality level as those made in Japan," Mazda de Mexico Vehicle Operation's President Keishi Egawa said in a statement. "At the same time, we are pleased to be able to make a contribution to Mexico's further economic growth."
MMVO joins Mazda's Hofu Plant in Japan and the Auto Alliance factory in Thailand, which commenced Mazda2 production in July and September, respectively.