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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2016 Mazda MX-5 Miata reveal to be livestreamed, feature Duran Duran

We're all hungry like the wolf to see the unveiling of the next-generation 2016 Mazda MX-5 Miata on September 3, but Mazda is seriously excited about taking the sheet of its latest droptop because it has 1980s New Wave act Duran Duran headlining the event. In case you can't make it to Monterey, CA, Tokyo or Barcelona to watch the reveal happen, the brand is also livestreaming it on YouTube starting at 6:00 PM PT (9:00 PM ET). The Miata is then showing its all-new face again during the broadcast of Fashion Rocks on CBS on September 9 at 9:00 PM ET.
Facts about the new MX-5 have remained elusive, but we saw its bare chassis at the 2014 New York show. The roadster was rumored to return to the classic oval grille from the earlier models and also shed a decent amount of weight over the current version, possibly around 300 pounds.
Don't worry about noting the big reveal in your calendars, though. Not only will Autoblog be in attendance in Monterey to hear Simon Le Bon belt out Rio, we will also publish another post linking to the livestream before the unveiling. In the meantime, scroll down to read Mazda's announcement and check out the link to the stream, which just shows a countdown at the moment.

Mazda6 Skyactiv-D racecar gets first win at Road Atlanta

Mazda has a long motorsports history, and one that is peppered with fascinating cars. The latest chapter in Mazda's racing story has just been written, as Joel Miller and Andrew Carbonell have driven the Visit Florida Racing Mazda6 Skyactiv-D to the car's first ever victory at the Rolex Grand-Am GX race at Road Atlanta. The win marks the first ever for Mazda's diesel-burning, production-car based Skyactiv-D racer, and the first win for a diesel-powered car in a Grand-Am event.
In fact, it was a particularly good day for the Mazda Motorsports team, as a Mazda6 also picked up the third finishing spot at Road Atlanta. Director of Mazda Motorsports, John M. Doonan, said of the racecar, "We've always said that the best street cars make the best racecars, and, with more than half of the components in the race engine being shared with the street engine, this program is a solid proof-point."
SpeedSource Engineering, which helped to build the Mazda6 racer, was greatly heartened by the car's performance in just it's fourth-ever race. Owner Sylvain Tremblay called the victory, "a tribute to the thousands of hours of hard work over many months," continuing, "The normal plan with a new car is to spend the first year in development, the second year seeking race wins, and challenging for a championship in year three. We are already at our year-two status after four races. We can't wait to get to the Belle Isle course in Detroit for round five."