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2019 Mazda3 First Drive Review | Defining the term 'fun to drive'

Fun to drive. The phrase gets blasted from seemingly every car commercial, magazine ad, and influencer account – overused that it has lost all meaning. So when Mazda, a small firm that actually does make cars that are fun to drive, talks about their most compelling trait it gets lost in the cacophony of ad spends. However, we're here to tell you that yes, while it's difficult to quantify, some cars are objectively more fun to drive than others, and the all-new 2019 Mazda3 is — and this is a very technical term — a freakin' blast. At Mazda's behest, we took a 2019 sedan up Angeles Crest Highway just outside of L.A. With plenty of yellow signs, tight sequences of banked curves and elevation changes, it's the platonic ideal of those serpentine mountain roads you see in car commercials. The instant the Mazda3 reaches the windy roads, it glides in like an otter diving into the sea. Lively and graceful, it dances along a ribbon of asphalt more naturally than any compact sedan we've driven since the advent of drive-by-wire. The steering is not only direct and true, but possesses an extraordinary ability to maintain trajectory. From the moment you turn in, you never need to make adjustments to the steering wheel until the front tires are straight again. The car goes exactly where you intend, always. That's not hyperbole, but an amazing feat of engineering. In nearly every other vehicle, even those that purport to be sports cars, unless you're incredibly familiar with the machine and know the road like the back of your hand, minor mid-corner corrections are an inevitability. With the 3, you get it right on the first try. Now imagine you're on strip of canyon pavement with lots of short switchbacks in varying radii coming up fast, one right after another. The 3 links them all together with pure ease, and soon you're developing a rhythm through the curves. While other cars charge, the Mazda flows. The car's poise is particularly evident as momentum shifts from one direction to another, what Mazda chassis engineer Dave Coleman termed "transience." In most cars passengers are tossed around the cabin like mannequins, but the 3 cuts out the turbulence, its body engineered to move in a smooth undulation. At the midpoint of the transition, there's even a moment of weightlessness before the car tucks into the next turn and the seat seems to scoop you up and carry you onward.

Dealers think Mazda's new Mexico plant will increase Mazda3 sales by 20%

Mazda3 sales in the US were down about 15 percent last year to a total of 104,713 units. According to a report from Automotive News, though, the slowdown in sales has been due more to production constraints than demand.
Good news for Mazda dealers, then, that a new plant in Salamanca, Mexico has just come online. Tom Carey, chairman of Mazda's national dealer council, told AN, "We're going to be in good shape because of that Mexico inventory." If estimates prove accurate, sales of the Mazda3 will increase by about 20 percent when the new plant begins production this month.
If those lofty projections come to pass, Mazda will reportedly be on track to exceed 300,000 total sales in the US in 2014, which would represent the brand's highest figures since its 375,000-unit peak in 1994. The brand hopes to sell more than 400,000 vehicles in the US by 2016, and with well-received products like the latest 3 and Mazda6 sedan, such expectations seem quite possible.

Mazda CX-30 'just right' crossover will head from Geneva into production

As more and more customers move into the crossover segment, the less the segment is one-size-fits-all, or even three-sizes-fit-all. As such, Mazda has taken the opportunity at the Geneva Motor Show to offer a new, "just right" crossover to its lineup. The 2019 Mazda CX-30, as it's called, slots between the diminutive CX-3 and the compact CX-5 crossovers. The CX-30 shares the "Kodo" (meaning "soul of motion") design language Mazda does so well, and the execution here is excellent, too. We love the long hood and simple but elegant curves, the way the light reflects off the sides in dramatic waves. Its no surprise that Mazda chose its Soul Red Crystal to show off the new model. Mazda says it had four goals for the CX-30, two of which had to do with the size of the vehicle. It needed to be small enough to be highly maneuverable, so that drivers wouldn't hesitate to take it anywhere they need to go, but it also had to be roomy enough to provide a comfortable space for multiple passengers to easily enjoy one another's company. Mazda wanted the design to "embody the joy of owning something that matches your sensibilities." Finally, it had to perform in a way to provide peace of mind and a relaxing driving experience. Mazda will offer the CX-30 with its Skyactiv-G 2.0 gasoline engine with cylinder deactivation, Skyactiv-D 1.8 diesel engine and its new Skyactiv-X engine with gasoline compression ignition. Both gasoline engines will use Mazda's mild hybrid technology to help improve fuel economy without sacrificing performance. The CX-30 will also be offered with Mazda's I-Activ all-wheel drive and G-Vectoring Control Plus for maximum grip and stability. It will be available with either a six-speed manual or six-speed automatic transmission. The CX-30 is equipped with a driver monitoring system to improve safety using an infrared LED and camera to watch the driver's face for signs of drowsiness or inattentiveness. It'll alert the driver to pay attention, and will sound the braking alert earlier. Other active safety systems include available Front Cross Traffic Alert and Cruising & Traffic Support, the latter of which will employ accelerator, brake pedal and steering operations in traffic jams to help avert driver fatigue. Mazda hasn't said whether it will offer the CX-30 outside of the European market. Related Video: