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Mazda marks its 100th anniversary with eight retro-styled limited-edition models

Mazda is turning 100 years old in 2020, and it's commemorating the occasion by releasing eight retro-inspired limited-edition models in its home country of Japan. Some of them might be available in the United States. Cars weren't initially on the company's radar. It started life as a cork manufacturer named Toyo Kogyo, and it branched out into the transportation sector when it introduced a three-wheeled, motorcycle-based pickup called Mazda-Go in 1931. Its first car, the R360, was unveiled in 1960 as a two-door four-seater whose tiny dimensions fell in line with Japan's strict kei regulations. It's the model Mazda's celebratory cars are inspired by. The range of special-edition models includes the CX-3, the CX-30, the CX-5, the CX-8, the Mazda2, the Mazda3, the Mazda6, plus hard- and soft-topped variants of the MX-5 Miata. They all feature an edition-specific white exterior and a burgundy interior, though the Miata and the CX-30 also get a red roof. The 100th Anniversary logo, which combines Mazda's current emblem with Toyo Kogyo's, appears on the wheels and on the front headrests, among other places. White and red was one of the combinations available on upmarket versions of the R360. None of the commemorative cars receive mechanical modifications, which is just as well. Paying homage to the humble R360 (shown in our gallery) would require replacing the Miata's 181-horsepower, 2.0-liter four-cylinder with an air-cooled, 356cc v-twin rated at 16 horsepower. It would need to be mounted in the trunk, too. The full 100th Anniversary range is on sale in Japan, and it will be available through March 2021. Mazda announced availability in other markets, like England, but it hasn't revealed if it will offer its commemorative cars in the United States yet due to "the global crisis." The 500 examples of the head-turning Miata 30th Anniversary introduced in 2019 were spoken for so quickly that the company allocated 143 additional units to our market, so we wouldn't be surprised to see the newest special-edition models land in showrooms in the near future. For context, the United Kingdom will receive 100 examples of the Miata, the CX-30, and the Mazda3. The Mazda6 and the CX-5 might join the roster later on. Pricing information will be published later in 2020. Related Video:    

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Sweating the small stuff | 2017 Mazda CX-5 First Drive

The 2017 Mazda CX-5's door handles got their own design study. They got their own graphs, maths, and a team of people scientifically analyzing how humans interact with them. There was a whole to-do. And yet, you look at them back-to-back with their predecessors, a Spockian eyebrow reaching to the stars, and wonder what all the fuss was about. But apparently they're better. They're also perfectly illustrative of the entire effort to re-engineer and improve Mazda's best-selling model. At first, the 2017 Mazda CX-5 seems like a sensible evolution of its well-loved predecessor – there's sexier styling, a more premium cabin, and additional features, but the dimensions and engine specs look awfully similar. It certainly looks like one of those "the old car's great, let's not overthink the new one" redesigns. Except it isn't. Dig deeper and you'll see just how much meticulous work – from the door handles to the throttle response – went into making the new CX-5 a crossover that thoroughly trounces the majority of its competition. Take the efforts to make it quieter. According to Mazda's internal measurements, the sound-quelling improvements made for the CX-5's 2016 refresh already made it one of the quietest compact SUVs on the market. That apparently wasn't good enough. To what seems like an absurd degree, Mazda's engineers obsessively examined every nook, cranny, corner, and crevice to sniff out noise and eliminate it. Gaps were filled, insulation was injected, seals were added, air was redirected, glass was double glazed, and carpet replaced plastic coverings. It would seem that the Society of Persnickety Engineers is well represented at Mazda HQ. "I'm not sure how they found some of these," said Mazda vehicle development engineer Dave Coleman with a shake of his head, almost amused by the obsession and dedication of his colleagues across the proverbial hall in the sound-deadening department. (He goes over many of their enhancements in the video below.) And it worked. The new CX-5 is indeed incredibly quiet, even on San Diego's notoriously loud corrugated concrete freeways. It is quiet for a Mazda – a brand previously known for the exact opposite – and the entire segment. Even the fairly quiet 2017 Honda CR-V we drove on the same freeways on the way to San Diego couldn't match it. Actually, much of the driving experience can't be matched by a competitor.