2010 Mazdaspeed 3. We Finance. 1 Owner. Clean Carfax. Only 27,900 Miles. Mint! on 2040-cars

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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

Mazda is developing gas and diesel inline-six engines

Once the favored engine configuration for luxury and high-performance cars, the inline-six suffered a bit when the transverse (east-west) engine configuration became popular during the shift to front-wheel drive cars. The packaging benefits are obvious – no driveshaft or transmission intruding on passenger space or rear differential on cargo volume, plus turning the engine 90 degrees meant the front of the car could be shorter. But the inline-six is slowly, slowly crawling out of near-obsolescence, notably in BMW, Jaguar-Land Rover and Mercedes-Benz products. Add Mazda to that mix: An investor report first spotted by Jalopnik and confirmed by Mazda reveals that the company is developing a Skyactiv-X and Skyactiv-D inline-six that will be installed longitudinally (north-south) in a new "Large Architecture" platform. Before reading any further, let's catch up on the Skyactiv-X and -D technologies. The former basically burns gasoline like diesel, providing some benefits and advantages of both types of combustion - here's an explainer on how that all works. We drove a prototype 2.0-liter Skyactiv-X 4-cylinder engine in a Mazda3 mule, too. And the Skyactiv-D series of engines is a comparatively typical turbodiesel. Mazda has a 2.2-liter turbodiesel inline-4 that has had a long and convoluted development and certification process, but is finally showing up in the 2019 CX-5. Since Mazda has implemented these technologies in existing four-cylinder engines, we would assume that the new Skyactiv engines will be "modular" – that is to say, they'll essentially be the existing engines with two extra cylinders, rather than an entirely new design. Jaguar-Land Rover is doing a similar thing with its Ingenium engine family. Assuming the Mazda engines will be modular would mean they'll be roughly 3.0-liter units, which is a common displacement for modern inline-sixes. And as we mentioned eariler, they'll be arranged longitudinally, unlike any other Mazda save the MX-5 Miata (and the long-departed rotaries), in a new vehicle architecture. As part of a medium-term plan over the next six years, Mazda will develop some unspecified vehicles on what it calls the "Large Architecture". These vehicles will have 48V mild hybrid and PHEV capabilities, and be able to use a version of Mazda's i-Activ AWD system. Why do this at all?

2016 Mazda MX-5 Miata Club long-term wrap-up | Farewell, fun friend

About one year ago, we took delivery of a 2016 Mazda MX-5 Miata. We made sure we got the sportiest version we could, the Club model (which includes Bilstein shocks, a limited-slip differential and a front shock tower brace) with optional BBS wheels and Brembo brakes. We also sprung for the appearance package to give our cute little roadster a modicum of aggression. It was a tad pricey at $32,835, but we enjoyed every minute of it. Well, almost every minute of it. It's not a perfect car, as it's loud and stiff on the highway, and we ran into an issue in which the top had to be replaced (under warranty). But minor grievances aside, just about everyone who drove the little roadster came back with a smile, especially when we took it to a racetrack. Below are final thoughts on the car from our editors. Senior Green Editor John Beltz Snyder: This car is about as car as any car gets. It's so car! That is to say, it's pure in its mission and in its effective execution as a driver's plaything. Its crisp steering, snickety six-speed manual gearbox, and rev-happy engine create the wonderful sensation that you're driving faster than the speedometer reads. Normal speeds never felt so heroic. The view out the front is fantastic, too, and the curves of the hood are nothing short of inspiring as they frame the road ahead. I don't care that it's noisy, jarring, and ergonomically weird. Old and British in spirit, it offers a level of engagement that's hard to find in a new car, especially for under $30,000. Anyone who has a Miata in their stable isn't lucky. They're smart. Senior Editor Alex Kierstein: I'm a bit embarrassed to think back to my first impressions about driving the MX-5 now that I've had so much seat time in this one. While I loved the idea of it as a throwback to the original NA Miata from the moment it was revealed, I was a bit turned off by how civilized it was. And how quick it was. No longer a momentum car, the new MX-5 seemed more forgiving of bad gear selection or a bad corner entry. I felt like something had been removed, a ragged edge, some everyday engagement. Well, a year on, and my feelings have changed. If you stop comparing it directly to the (slow, weedy, rattly, uncomfortable) first- and second-generation cars, it's a brilliant little roadster. I miss the raw edge less and enjoy the livability more — the raw edge was really just a lack of civility. A flaw that forced you to engage with the thing every moment.